PSA blitz hitting Toronto today
Downtown Partners and OMD are going all out to draw attention to Car-Free Day.
Go go Google Gadget Ads!
Google’s AdWords has a new gadget with some engaging possibilities for targeting users with interactive campaigns.
Blogtv, staffers axed by AAC
More change is afoot at Alliance Atlantis.
Are you shorter than a popcorn popper?
Giant popcorn poppers, electric guitars and a master of the Australian Outback are on Discovery HD’s October sked.
Returnees top list of radio spenders: Media Monitors – September 9-16, 2007
Home Depot and Canadian Tire showed up after, respectively, six-week and 19-week absences.
NADbank results: Half of adults read a daily
The Newspaper Audience Databank has updated its numbers for newspaper readership in major markets.
Mini promotes fun driving with fun campaign
We’re talking fake classified ads. Night projections depicting the dreams of wannabe competitors. There’s even a strategy for wiggling out of speeding tickets.
Roots intros ‘green’ interactive window
Everyone who joins Roots’ Insider email list can get a carbon credit.
Daily Dose Media launches sister sites for stylish women
Vancouver’s almost-three-year-old VitaminV.ca is expanding eastward via VitaminT.ca and VitaminM.ca.
If a picture’s worth a thousand words. . .
Then a billboard that illuminates several pix sequentially – like the ones now on campus for Arush – should be boffo.
APTN launches Digital Drum for Aboriginal youth
The Aboriginal Peoples Television Network’s new online property aims to connect innovation and tradition.
Domination campaign bows for snack bar
Toronto’s Skywalk is being inundated with signage for and sampling of Hop & Go!, which is also all over TVA’s airwaves.
Company of Women launches self-titled mag
An organization boosting professional women in the Toronto area is launching a print and web mag to reach the demo.
Product placement monitoring now available in Canada
Nielsen doesn’t have a Canadian-based service yet, but its US arm will work with clients here.
Powers goes out on her own
Long-time and highly regarded communications pro Mary Powers is leaving CTVglobemedia – but she’ll be keeping in touch via Powers Communications.
