Campbell’s keeping it in the family
The soupco is touring the country to find eponymous ‘kin.’
BBC Telly hits Toronto streets with tabloid-style promo
The Beeb is tapping into that hidden, yet universal, fondness for Tatleresque-dishing, and targeting Toronto women with a saucy one-off rag touting Fall TV.
Cupid trying pizzavertising
No need for arrows when there’s Lavalife pizza boxes at the door.
Two days each for Idol and Brother
BBM/Nielsen Top 30 – Sept. 3-9, 2007
CTV’s Canadian Idol is still at the top and crackin’ the two million mark. But Global’s Big Brother has a firm hold on Thursday and Sunday.
Dory West opens in Halifax
Dory Advertising beefs up in the Maritimes for Sobey’s.
CRTC report irresponsible: CAB
If the regulator’s simultaneous rights policy were eliminated, Canadians could watch US shows on US networks.
Hockey star contest resets bar for prizing
A giveaway every hour for 56 days, plus a chance to hang with Sidney Crosby?
Teletoon gets fruity for General Mills
Fruity Cheerios are getting a starring role in a branded campaign on the Tooncaster’s fall sked.
TVtropolis launches interactive game for Inside the Box
The online game backing the TV trivia show’s second season may not pay off like the on-air version, but it sure is addictive.
Food Network has viewers dreaming up impossible missions
The net is pumping its Dinner: Impossible premiere by offering up a celeb chef for a social night.
Sears back as top radio spender: Media Monitors – September 2-8, 2007
Sears climbed from #9 to once again hit the top spot it’s occupied almost continuously for months.
CRTC report calls for more competition, choice
The report commissioned by the regulator contains sweeping recommendations.
National Post getting in touch with its feminine side
Every section in this Saturday’s special issue will report on Canadian women and the factors that affect them.
On the MiC: What marketers should make of the new Census
There’s plenty of food for thought in the data released yesterday, according to a leading demographer.
Tobaccowala to keynote at Media Strategy Forum
Acclaimed as a digital mastermind, the Denuo and Publicis Groupe Media chief is set to galvanize the Sept. 27 event.
