Unlimited targets upwardly mobile millennials
The success-minded 20-35 biz crowd in Alberta has got a new title to watch for this month.
Publicis tackling Quebec City’s 400th anniversary
Winning the account means the agency’s Montreal branch will develop all communications tools and promo materials for the 2008 celebration.
Post City chooses Canadian Primedia
Advertising in the company’s seven upscale magazines will now be handled by the Toronto agency.
Former AOL exec to lead JumpTV sales
Toronto’s ethnic Internet television has a new exec on board to build sales and develop strategy.
L’Oréal Paris gets integration with TSN’s Landsberg
The marketer’s Men Expert skincare line is getting some stylish product placement as part of a sponsored and viewer-voted contest.
Jersey-clad Zipcars zooming around Vancouver
OK, the cars aren’t actually sporting Vancouver Canucks uniforms. But there’s nothing unreal about the money the effort is raising for kids.
Workopolis contest winner to get free tuition
But there’s also a viral payoff for every student who submits a goofy depiction of adventures on the job – and even an ad posted on Facebook.
MTV and HP get consumers making art
Cute coloured notebook computers? That’s old news. Consumer-generated laptop art is on the way.
CBC’s Test the Nation loses some steam
The second installment of the Ceeb’s interactive show didn’t do as well as the first.
Sneeze-vertising bows on Vancouver transit
Tomorrow, Science World will roll out yet another element in its innovative ‘We can explain’ campaign for Science World.
New Sony gizmo changes songs at flick of wrist
And the company is so excited about its newest Walkman phone it’s testing its first integrated campaign.
Battles shaping up in Quebec’s fall TV season
A media buyer predicts TVA will trounce the province’s other nets in at least one slot.
Global touting Survivor: China with edible promo
A million fortune cookies are being handed out across Canada; three will bestow true good fortune.
Aeroplan intros new kind of reward
It’s touting its new music store as a Canadian first and offering a contest involving popular crooner Michael Bublé.
Boxer Media now Canadian ad rep for Forbes.com
Sales will be handled by B-Scene, the Toronto agency’s recently acquired digital and media division.
