ROM aims to engage museum crowds online
Going to the museum just took on a new meaning with social media savvy.
Siemens intros tomorrow’s streetcar
In a bold move for a client it won earlier this month, Publicis is whetting Torontonians’ appetite for a vehicle they may, or may not, get to ride in 2012.
Croc Hunter tribute spans two specialties
Discovery Channel and Animal Planet have something special planned to celebrate the life of Steve Irwin – one year after his death.
Flare gets a makeover
One of Rogers’ leading women’s mags is set to launch its own new look for the fall season, and is using its consumer print pub and web siblings to get the word out.
Alliance Atlantis in flux
It’s the end of an era for Alliance Atlantis Communications, once Canada’s largest production company.
New combo vodka/energy drink rolling out
Positioned as the sexiest vodka cooler so far, Mojo is headed for the dance floor assisted by instore, urban outdoor and online club kid media.
Vision Media sidewalk campaign right on the money
Bigger isn’t always better for promos. This one’s modest but precisely pinpointed.
OLN unveils travel series for summer-end and fall sked
CTVglobemedia’s Outdoor Life Network is putting globe-trotting celebrity travel challenges into prime time this fall, leading out of Travel Week and looking ahead to mid-season.
CBC wins Sunday in 10 minutes
BBM/Nielsen Top 30 – August 5-12, 2007
The pubcaster pushed other nets down the charts on Sunday night with a primetime movie. A spike in viewers for a newsy 10-minute time slot gave the net a double win.
Zoom Media bows molded billboards
And they’re deadringers for real-life jeans-clad derrieres.
Holiday Inn & CFL debut promo-game
The ‘Look Again Challenge’ gives fans a chance to test their coaching skills and how far they can (virtually) toss a football inside a hotel.
CBC puts all hockey online
All 85 NHL games due this season on the Ceeb will be streamed for free. TSN, meanwhile, has upped its coverage of Canadian games and of Penguins star Sidney Crosby.
Media Contacts adds two
Toronto-based digi media unit staffs up to handle big new account.
NetShelter adds one to techie network
NetShelter will now be serving ads to SitePoint’s web developer and design crowd.
Keys to the VIP gears up for second round
The Comedy Network’s top broadband show is gearing up for a second season by blending in with Toronto’s night life.
