Guinness tackling search for Canuck rugby anthem
Scotland’s got one, and so does New Zealand. But Canadian rugby aficionados have had to go tuneless . . . until now.
Campaign attacks BC’s bad driving habits
The creative’s offbeat approach is aimed at alerting drivers about various high-risk behaviours.
Vancouver edition of 24 hours revamped
The fastest growing free daily out west has unveiled a redesign with enhanced local, national and international news coverage and ads.
National Post goes mobile
The National Post has entered the mobile content game – first for BlackBerry users, next for Windows Mobile.
CHUM reveals specialty fall skeds
Here’s a look at what’s been announced for Citytv, A-Channel, FashionTelevision, Bravo, SexTV, Star!, and TV Land Canada.
CanWest gets into directory publishing
CanWest MediaWorks is launching print and online local directories in Ottawa this summer. Regina and Saskatoon versions are planned for early 2008.
Branchez-Vous partners with UGC site
Quebec’s biggest French-language online ad network is putting UGC alongside its own professional video content.
Trio of brands back in top TV ad ranks for first time in ’07: Eloda May 25-31, 2007
Nikon, Nestle and Pizza Hut appeared on the top 15 list for the first time this year, perching in the bottom three spots.
Sears disappears from top radio ad ranks: Media Monitors – May 28-June 3, 2007
After monopolizing the #1 spot for two months, then dropping to #4 last week, the retail biggie dropped off the top 10 list.
CTV’s Launch: Dancing with the Pros
Direct from her sensational dance number yesterday (see below), Starcom MediaVest Group’s SVP/investment director shares her professional opinions about CTV’s new season with MiC.
DDB unveils first campaign for Pacific Blue Cross
How’s this for a consumer insight to build a campaign on: 32% of survey respondents couldn’t name a single seller of top-up health insurance.
Eye-catching new Holt Renfrew campaign pinpoints targets
When Asian Canadians were identified as among the upscale retailer’s most enthusiastic shoppers, the media strategy kicked in.
Teletoon fan gets animated for Reese Puffs
Teletoon is tying Hershey cereal and Maynards candies into online games and offering fans a chance to get animated.
Rogers and Larche swap radio stations
Rogers likes Larche’s Kitchener station. Larche likes Rogers’ Orillia station. So they’re gonna trade ’em.
AOL serves up Degrassi ‘verbal mash-up’
Stars from a massively popular Canadian television brand are the draw for AOL Canada’s coverage of a teen issues talk in New York.
