CTV announces ‘bullet-proof’ fall sked
‘If it’s big, it’s on CTV,’ says network president Susanne Boyce. ‘With 16 returning Top 20 hits, we’ve taken a bulletproof schedule and made it stronger.’
Rising young media star: OMD’s Cichon
Curious as to who the mediaverse’s new thinkers are, and what they’re doing, we’ve been canvassing the industry for the top young talent and discovered a baker’s dozen who’ve been instrumental in some breakthrough work. Our ‘Rising Young Media Stars’ series profiles them in strategy and in Media in Canada.
Pirate Master sails to strong start
Mark Burnett’s Survivor-on-a-sailboat reality show got some wind in its sails last Thursday, but it couldn’t beat dancing.
Traveling Debit Dash game lures Air Miles collectors
A life-sized board game is the centerpiece of a campaign to push BMO’s new points program.
Dr. Phil beats Oprah
BBM/Nielsen Top 30 – May 21-27, 2007
So You Think You Can Dance? climbed up to #7. On the Lot came in at #21. And there were one or two more new names on this week’s Top 30 – along with some activity outside of primetime. People love Jeopardy, it seems, and Dr. Phil’s got more eyeballs than Oprah!
Chiropractic-consuming Canadians: BBM Media Snapshot
Hmm . . . Seems Canucks who patronize chiropractors are actually twice as likely as average Canadians to belong to a golf club and be regular curlers.
Media consolidation marches on
Quebecor Media is scooping up the 54 Osprey newspapers and tying its print products in for bundled online classified buys. Oh, and CanWest has sold its stake in Metro to Torstar.
MTV invites Canadians to pick movie award winners
Canadians are getting an exclusive interactive contest and their own red-carpet event for the MTV Movie Awards this weekend. And the net’s got a new self-promo campaign ready to break during the programming blitz.
Scotiabank urging hockey fans to take the pledge
Nobody ever went broke leveraging hockeymania at this time of year.
Yahoo! Canada bows new lifestyle site
‘This translates into a tremendous opportunity for Canadian advertisers.’ – Yahoo! Canada GM Kerry Munro.
Notes From the Media Landscape: Product placement showing up on YouTube
Guess it was only a matter of time before someone decided to leverage the worldwide popularity of Lonelygirl15.
Corus puts call out to adrenaline junkies
YTV wants thrill-seekin’ teens to sign on for The Adrenaline Project, a new youth game show-style series slotted for the fall sked.
Meadowlands set for TMN/MC
It’s a classy thriller from the honcho who made hits out of Monarch of the Glen and Mrs. Brown.
Digital Cement acquired by Pitney Bowes
The deal that began last October, when PB bought minority ownership, has now been sealed.
CHUM brings back little from L.A. screenings
‘There seems to be a trend with a lot of the new shows to have geeks or nerds become heroes, which fits into our Citytv brand.’ – CHUM VP of programming Ellen Baine.
