ING Direct putting its money where its spokes-mouth is
You know how ‘that Dutch guy’ is always telling Canadians to save their money? Well, orange-clad street teams will help Torontonians do just that tomorrow.
LCBO hooks up with the Governator
What better way could there be to spotlight an upcoming promotion for California wine?
MyThum heads list of Canadian New Media Award winners
‘Nerds Night Out’ awards honour online, interactive, animation and gaming categories.
July brings babies, homes and Moose TV
Alliance Atlantis has several series for Showcase, HGTV and Discovery Health slotted for mid-summer premieres.
Thank God You’re Here starts this weekend
CTV is putting some partially-improvised comedy into the net’s Saturday programming slate, but it’s got no future beyond these eps.
CBC Upfront: Yuks from George, Rick, Peter, Kirstine and Wendy
Canada’s public broadcaster served up some laughs during its upfront presentation in Toronto yesterday. The Ceeb touted its plans and even worked in a shot or two at CTV. Here’s MiC‘s coverage of the event, along with deets on the fall prime-time sked.
Lavalife launches site for boomers
The popular online dating site has evidently discovered that life after youth actually exists.
Bell celebrates Gordon’s birthday with cake, free call deals
The phoneco is pretty sure it’s making history by throwing a birthday bash for its spokes-beaver.
Diversity recruitment campaign in the wings
Toronto agency Partners and Edell will develop a major campaign to promote the hiring of skilled immigrants.
TV guzzles gas dollars: Nielsen Media Research Spend Trend
Another weekend, another jump at the pumps. But don’t despair – just look at how much money the petroleum companies are putting back into industry pockets.
CBC puts wish list on Facebook
The ceeb has partnered with Facebook for The Great Canadian Wish List, becoming the first major broadcaster to tie in with the massively popular social media site.
Evian scales the Alps for new North American campaign
Print and OOH campaign featuring half-naked models stresses Evian’s Alpine origins.
CTV bows pirate show with $10,000 treasure
To tout the debut of Pirate Master, Captain’s Log this week, the net just launched an online contest. And we’re not talking doubloons here, me hearties.
Minimal movement in top TV ad ranks: Eloda May 18-24, 2007
Two brands hit the top 15 for the first time in ’07.
Upheaval in top radio ad ranks: Media Monitors – May 21-27, 2007
Sears finally tumbled from its #1 perch after more than two months as top dog.
