Solar-powered ad panels debut
Being green just got easier for marketers interested in demonstrating environmental leadership.
Astral gets final approval on street furniture deal
It’s official. Astral Media Outdoor is the winner of Toronto’s 20-year street furniture contract.
TSN inks French Open deal
First a major football deal and now tennis – the sports net is on a roll.
CFC Short Film Fest hits Toronto June 12
Branding opportunities are still available for the 13th annual Worldwide Short Film Festival.
Alliance purchase moves forward
The CRTC is getting closer to approving CanWest MediaWorks’ $2.6-billion takeover of Alliance Atlantis Communications, following a corporate re-shuffling that stands to expedite the process.
No contest on Thursday
BBM/Nielsen Top 30 – May 14-20, 2007
CTV’s Lost is falling closer to the bottom of the charts on Wednesday, giving way to Global’s Bones. But without Survivor: Fiji and Fifth Grader on Thursday, Global’s got nothing on…
Future Flash: ROI, getting paid, and the dirty word ‘spec’
The future of the agency, the question of ROI, and 10 big shots in Canadian advertising on one-stage… Here’s MiC‘s coverage of the Institute of Communications & Advertising Leadership Forum.
Heavy.com, Mediaedge:cia ink deal with Molson
First up to access the edgy broadband net’s largely male demo is, what else, a mega-beerco.
Eyebox2 is watching you
Xuuk’s eyeball-tracking device could revolutionize OOH advertising by measuring how many people actually look at billboards.
Tori & Dean: Inn Love premieres on Slice
Shenanigans ensue for the daughter of Aaron Spelling and her new husband as they open a B&B and prepare for a baby.
Dove viral work scores at D&AD Awards
O&M must be losing count of the honours it’s raking in for ‘Evolution.’
CanWest steals back media spotlight by revealing prime time buys
Global and E! unveiled their new fall shows yesterday, just days after the New York upfronts and two weeks before CanWest MediaWorks presents its complete new season sked. Starcom SVP/investment director Valerie McMorra says some shows make the ‘most-coveted’ list, but others don’t deserve bragging rights.
ICA revamps senior team
Jani Yates is now the Institute of Communications and Advertising’s president, and Gillian Graham succeeds Rupert Brendon as CEO.
CBC puts shows on HandHeld network
The pubcaster has found another US partner to stream its shows online with ad support.
CanWest to maximize sponsorship of NASCAR racer
The net’s plans for Pierre Bourque add up to a how-to guide for making the most out of a celeb acquisition.
