Millions like Minnie Driver as a con artist
Showcase has two promising premieres scheduled for May, one of which has already earned a sizable audience south of the border.
CTV set to premiere Drive this week
It’s drama, not reality, we think. The talent (ahem, Prison Break, ahem Lost) says drama, but the premise hints of reality TV.
Shelling out for tacos: BBM Media Snapshot
Canadian taco kit users are into hot snacks. Here’s what else you should know about them.
Rogers to buy A-Channel, four other CTVglobemedia assets
The Easter Monday surprise with a $137.5 million price tag would make Rogers Canada’s fourth national English language broadcast player. But Sunni Boot doesn’t ‘really see the stations taking off.’
CBC boosting mobile opps for NHL & fall sked
Fans can choose the three best players in CBC’s hockey playoffs, via mobile or online, and the two platforms will keep coming together.
Motrin keeps pain game rolling
The My Game My Pain campaign has been successful enough in year two to quadruple previous response and generate viral excitement among Canadian students. So now it’s targeting alumni. And next, corporate Canada.
MiC K.I.S.S. Pick: online race to be the ‘Harry-est town in Canada’
Just when it seemed there could be no new way to promote yet another Harry Potter novel, Amazon.ca came up with something new and, yes, simple.
Nelly, oh Nelly – what have you done?
BBM/Nielsen Top 30 – March 26-April 1, 2007
One thing Nelly Furtado and this year’s JUNO Awards did not do was earn a spot on these charts. More people watched CBC’s Sunday night movie.
CBC shuffles out old shows and reels in new
The Ceeb gave a sneak peak at its 2007-2008 programming slate yesterday, and it’s making news across the country this morning for what’s not on the list.
MasterCard bows Quebecker-generated media
With viral hopes, videos posted en exclusivité by Quebeckers are being morphed into only-in-Quebec TV spots.
Tony the Tiger offers up stripes on YTV
Corus + Tony the Tiger + voting tweens = engagement.
Inside Entertainment offering glam sponsorships for TIFF ’07
With readership of 1,756,000, the glossy was just cited by PMB as Canada’s fastest growing entertainment magazine.
Olive bulks up with media pros
Less than a year after its launch, Olive Canada Network has doubled its ops.
Events
SMCC’s 4th Annual Conference
April 23
Toronto
With a theme of ‘Partnerships In Sync: The Key to Maximizing the Return on Sponsorship Marketing Objectives,’ the Sponsorship Marketing Council of Canada’s fourth annual conference will focus on role of partnerships in meeting business objectives. The third annual Sponsorship Marketing Awards, celebrating proven performance in sponsorship marketing, will be handed out during the event.
Keynote presenters will include Jeff Jackett, marketing manager of Gatorade with Pepsi-QTG Canada; Jay Hooper, EVP marketing & development with Plan Canada (formerly Foster Parents Plan); sponsorship partner Karen Gold, VP marketing with Second Cup; and Libby Biason, director of corporate sponsorships with House of Blues Entertainment.
Panelists for a discussion on the role of new media in the sponsorship marketing mix will be: Monique Giroux, director, national sponsorships & branch governance with CIBC, Derek Colfer, managing director of strategy with Jambo Mobile, and Bill Jones, marketing director with SBC Media and XP of the Wakestock Festival. Mike Giamprini, EVP/MD of OgilvyAction, will be moderator.
New owner for MiC‘s parent company
Brunico exec publisher Jim Shenkman has sold the company he founded over two decades ago to a group of private investors led by Russell Goldstein.
