Big changes among top radio advertisers: Media Monitors – April 2-8, 2007
Sears was ousted from its #1 perch by Mac’s, which hasn’t hit the top ten in months.
On the MiC: Leo Burnett’s David Moore on engagement, SMS, and Oleg the Cabbie
Engagement starts with the mind, not a half-Lithuanian, half-Green non-branded taxi driver, says Moore. Here’s a sneak peek at what’s on his mind for tomorrow’s Hungry Dogs & Chocolate Wrappers seminar.
Astral acquires number-one radio status, all of MusiquePlus
It’s official. Speculation in late February that Astral Media would swallow up Standard Radio, thus becoming Canada’s largest radio behemoth, is now fact.
Toronto Life magazine snags leading role in downtown ad square
Ad opps are already on offer for the giant screens adjacent to Toronto’s Yonge-Dundas Square. Originally dubbed Metropolis, the Ginza-like area is being rebranded as Toronto Life Square.
CBC signs Canada’s first major league soccer club
The deal includes broadcast rights for the debut season of the Toronto FC, plus live and streamed coverage online.
And now, consumer-generated snacking buzz
Dare Foods is rustling up ‘Snack Champions’ to sample and promote Simple Pleasures cookie bars. And yes, you too are eligible.
Record-breaker set to premiere on HGTV
The highest-rated design series on HGTV US is coming to Canada’s home and garden lovers next month.
Analysis: Radio ratings race still hot
BBM’s first survey of 2007 was released yesterday, and here’s who’s topping the charts . . .
Whirlpool whomps up a sudsy triple threat
The appliance biggie has come up with an enviable combo: an attention-grabbing exhibit for a major consumer show, an engaging online auction, and a hefty contribution to a charity that’s appropriate to its stock in trade.
Astral goes viral (but not virtual) in billboard competition
Last year’s ‘My Toronto Is…’ contest for art and design students was such a hit that the locals are being invited to get in on the action this time around.
Genesis Media adds racetracks to ‘stable of clients’
Toronto-based agency has won the Woodbine and Mohawk account.
L’Oreal makes a move on the top 10: Eloda, March 30-April 5, 2007
For the fifth consecutive week, Procter & Gamble and General Motors stood steady at #1 and #2 respectively.
NHL regular season goes out with a bang
It was a record-breaking weekend for sportscasters TSN, CBC and RDS, which all drew higher than usual audiences to the crucial last of the regular season NHL games.
Nicoderm’s cautionary tale hits YouTube, shills on eBay
Building on the insight that folks trying to kick nicotine tend to get a tad tetchy, JWT got to thinking about what they might do when in extremis.
When a car wrap is too subtle, now there’s 3D
Why should a brand stop at two dimensions now that it can burst into a third, as Mentos just did down south?
