Metro‘s Life Panel to offer marketers ‘exclusive insights’
Canadian editions of the world’s largest, fastest growing free newspaper are now following in the footsteps of counterparts in seven other countries.
Rexall goes gaga for Oh Baby!
Oh Baby! Magazine – the freebie that got its start in the kids’ section at Sears – is heading into spring with a distribution boost.
Cascade puts green thumb on Canadian Living
Transcontinental Media is putting the green stamp of approval on two of its womens’ mags. It’s a small prize but a great big cause.
Two Canadians named to Cannes Fest juries
Cathy Collier, SVP/media director, Cossette Media in Toronto, will participate in the Media Lions jury, while Geoff Teehan, a partner at Toronto-based Teehan+Lax, will be a member of the Cyber Lions jury.
Radio steady: Media Monitors – March 26-April 2, 2007
Staples Business Depot made it into the top 10 list after a month’s absence.
YTV’s Whoa! gets clickable
The YTV-branded tween magazine just bumped up its six-digit reach.
A lot to chew on in Wendy’s campaign for new sandwiches
Between now and the end of summer, a 360 effort will promote the chain’s rollout in the fast-growing deli sandwich category.
GM signs on for Discovery’s Big Live (and broadband-only) Events
Discovery Channel Canada takes science programming to the next cyber level, which entails sponsors and classroom participation.
JUNOs down a quarter million
Just when it looked like numbers for the JUNOs might climb upward over last year, they didn’t. It was the smallest viewership in years.
Auto ramps up: Eloda’s Top TV Advertisers, March 23-29
Toyota nosed ahead to #3, just under GM, which has been camping out in the #2 spot for weeks.
Outback Steakhouse’s bloomin’ radio comeback: Media Monitors – March 19-25, 2007
The Aussie restaurant chain zoomed from #404 to #7 on the top ten list of radio advertisers.
Rogers launches first North American wireless video calling
To dramatize that the tech Cap’n Kirk used for face-to-faces with Klingons is now a reality, William Shatner made the first official video call today.
CBC UGC effort offers puck fans ‘Holy Grail’
Pepsi, Lay’s and Gatorade are backing the ceeb’s latest Hockey Night in Canada promo – a user-generated content contest that brings the Stanley Cup to the winner’s living room.
What is it about animated dads?
BBM/Nielsen Top 30 – March 19-25, 2007
Is the coming Simpsons flick building buzz for the series and other animated comedies? The long-running cartoon is consistently getting millions of eyeballs for Global, and Family Guy is showing up on the national Top 30. Along with American Dad, the toons proved more popular than the fifth grader game show in Calgary, and they’re doing well in other urban markets.
TV cleans up for spring: Nielsen Media Research Spend Trend
Fortunately, heels and pearls are no longer the required attire for spring cleaning in TV commercials.
