Axe media campaign to compete at Venice Fest
The inaugural two-day conference and exhibition will look at how brands, agencies and media owners can create impactful advertising.
CTV launches interactive Criminal Minds spin-off
The net’s dropping clues around its website and wants users to make an arrest worth ten large. Nifty way to promo a new time slot.
Canadian blog for ‘sled heads’ finds its way to Chindia
Yamaha Sled Talk Blog launched this month to engage domestic customers, but it’s already the talk of the global blogosphere.
Citytv intros Canada’s Next Top… marketers!
Kraft and LG Electronics have come on board for the second cycle of Citytv’s Canada’s Next Top Model – but the umbrella spot goes (again) to P&G.
Dose.ca puts brand integration into ‘vodcasts’
The CanWest-owned youth brand is letting sponsors in on its web video series, which launched as podcasts on iTunes this week.
New (and nearly new) radio stations bow in Calgary and Toronto
In Calgary, Energy 101.5 FM debuted this week with an adult contemporary music format. At Toronto’s Pearson airport, CFBN will launch next month as Canada’s first all-business news station.
Viral wins top Marketing Award honours
It’s official, social media is the holy grail.
RD rules again: PMB 2007
In a repeat of last year’s rankings, Readers Digest was the most-read magazine in Canada. But Chatelaine suffered a demotion.
Guess the JUNOs for a Vespa
CTV is giving audiences for this year’s JUNO Awards a reason to rack up points by guessing winners online in real time with the broadcast.
Toronto’s street furniture bids go live
Three bids for Toronto’s coordinated street furniture contract are now public, and the city’s put the proposals online and on the streets.
TV profits down: CRTC
New report by the federal watchdog shows profit drop at conventional stations due to higher programming spend. Told you so, says CAB.
Hockey deal crucial: CBC sports boss
And the Ceeb’s got big, albeit still secret, plans to exploit its rights as early as the 2007 playoffs.
Two new Hollywood-themed series hit IFC
The Independent Film Channel adds some Clooney reality.
CMDC engagement verdict: create content born of giant insight, then get N-Gen ready
About 800 execs at CMDC’s ‘Pay Attention! The New Age of Engagement’ conference were informed that content is key, the N-Gen is going to change everything you know about marcomm, and it’s their job to step up the game.
Visa using eyes-on-the-prize tactic
A major campaign is virtually stalking grocery shoppers to help them visualize what they could win in a new contest.
