Want a job in a street gang? Follow the shell casings…
Used shell casings and mock gang recruitment posters are ‘infecting’ the youth-at-risk target in Vancouver. The OOH twist is aimed at driving young people to the online elements of DDB Vancouver’s latest PSA.
Notes from the media landscape: Audience-engagement guarantees to become the norm?
Just in time to stir things up at the AAAA Media Conference in Las Vegas this week, NBC announced it will offer verifiable guarantees of audience engagement to any advertiser who requests them. How can the net pull off such a proposition?
Alberta free dailies: is 3 too much company?
The war of the free daily newspaper brands in Alberta is complete. Sun Media launched 24 Hours in Edmonton and Calgary this week, against a backdrop of recent RushHour announcements by CanWest and the coming introduction of Metro editions for both cities. For advertisers, there’s choice in Alberta’s commuter freebies. But are the markets big enough for these big three?
Media Experts adds Vancouver office
Boosting its geographical reach, Media Experts, which has operated out of Montreal and Toronto for more than two decades, has opened a third office in Vancouver.
Scottish design duo crosses pond for Canadian series
Interior design gurus Colin McAllister and Justin Ryan have done wonders for HGTV audiences with the UK-produced How NOT to Decorate. Last fall, the Scottish duo visited Canada for the first time for a PR tour to build the show’s appeal. This spring, they’re coming back to start shooting the first of 52 episodes of Home Heist for the net.
Magi-cal series for CBC, SRC
A new toon pick-up for fall comes to the pubcaster with an online fan base.
CABR announces new board members
The Canadian Association of Broadcast Representatives adds two new directors.
Vice aims to ‘rescue you from television’s deathlike grip’ with VBS.tv
Vice Magazine, Spike Jones and MTV – those three names made media news in the US when rumours began to circulate about the launch of VBS.tv, a new Internet video provider targeting males 18-34 with edgy content. ‘It’s ridiculous how generous we are,’ says the press package – a phrase that will easily apply to marketers wondering what’s in store for them on VBS.tv.
Alliance Atlantis stirs up media mix for Slice launch
A massive campaign to promo the upcoming launch of Alliance Atlantis’ Slice network is rolling out, teasing women with the promise of guilty pleasure and an end to all other vices they have known. In-house media and creative teams are coordinating the elements with help from Vancouver’s Rethink, Toronto’s Proximity Interactive, and Montreal HQ’d National Public Relations. If you’re a woman, you will not escape this one.
Contests offer ad pros trips to Cannes
In the run-up to this year’s International Advertising Festival, Yahoo and the Globe & Mail are offering agency folks shots at free trips to France, plus opps to have their creations seen by all the right peers.
Who are Canada’s sun seekers and what else do they prefer: BBM Media Snapshot
It just naturally follows that the adult Canadians who seek sunny climes for their vacation are 80% more likely than their compatriots to consume rum once a week or more. But what else should you know about their preferences and behaviour?
Radio advertising boosted by four big brands: Media Monitors – Feb. 19-25, 2007
The Ontario Lottery zoomed from #11 to #2, Rogers Yahoo! Hi-Speed Internet climbed from #16 to #3, Sleep Country Canada rose from #19 to #5, and Rogers Video appeared at #7 after an absence from the list of top ten radio advertisers. But their aggressiveness was outdone by the Outdoor Adventure Show, which rocketed from #440 to #9.
The Oscars rule again… with slightly less
The Academy Awards on CTV measured a slightly lower average audience than last year’s show, and the total reach among Canadians fell by almost a million. But the red carpet still rules as the most-watched TV event in Canada.
CHUM takes over Vancouver’s hit radio chart-topper
On the west coast’s radio dial, CHUM already had a firm hold in sports, news talk and soft favourites. Now, the company’s adding the number one spot on the dial for the 18-34 set.
MiC K.I.S.S. Pick: Monster chicken apes King Kong
To instantly communicate that the chicken portions at Popeyes are BIG, the creative for a new campaign stars, what else, a giant fowl atop a skyscraper.
