Buying and selling ad time goes online
Online do-it-yourself media planning is now available in Canada. And in the US, the imminent launch of a new online system sparked big buzz at last week’s 4As conference. At least one Canadian media planner believes all this isn’t necessarily good for the client.
MiC K.I.S.S. Pick: VIA leverages downside of student life in clever campus blitz
To encourage college kids to catch that homeward-bound train to reconnect with their parental units, Ogilvy Montreal came up with a trio of wryly amusing images telling it like it is, plus a Cure Your Homesick Blues microsite.
CanWest financial podcast launches to number one spot
Cisco is backing what, in less than 48 hours, has become the number one business podcast at the Canadian iTunes website. And more mobile offerings are on the way from CanWest’s online properties.
Top brands pump up TV ad spends: Feb. 27-March 5, 2007
Kraft, General Mills, Bell Canada, Microsoft, General Mills, Johnson & Johnson and Nissan returned to the top 15.
Mini’s men’s room efforts marry metrics & interactivity
‘On your mark, get set, go’ is taking on a whole new meaning thanks to Taxi 2’s cheeky new campaign launch for the R56. The messaging on video boards mounted above urinals challenges users to compare their, uh … speediness with that of the new vehicle.
Marketers get ‘missions’ for Mars
Wanna go to Mars? Discovery Channel is preparing its multi-million dollar Mars programs for the fall schedule. The content will roll out on air and online, and marketers are invited to get in on the Mars mission programming push.
CMT casts Chevrolet in ‘Wilkisodes’
Corus Entertainment-owned CMT is giving GM’s Chevrolet Avalanche a starring role in 10 ‘Wilkisodes’ designed to build buzz for today’s season two premiere of The Wilkinsons.
Jurors named for C&C category at Clios
Five names – three from New York, one from London and a chair who hails from Boulder and Miami. These are the pros who will judge the prestigious Content & Contact category campaigns at this year’s Clio Awards and Festival.
Fine Living for the family on the go
Alliance Atlantis is bringing nine new series to its Fine Living specialty net this month. The shows fit with the net’s goal of guiding the high earner towards becoming a smarter consumer.
DDB’s Palmer heads new group to leverage breakthrough mobile technology
Vancouver ad guru Frank Palmer says he sees great potential in Mobile Lottery Solutions’ new system for deploying brand logos as icons in games of chance. So much, in fact, that he helped form a new marketing group to get his clients in on the action.
Media Experts wins ING Direct account
Ever since the virtual bank launched in Canada in 1997, MBS/The Media Company has handled its media planning. So last week’s announcement of an agency change came as a surprise.
Calgary takes Corner Gas over Barbara Walters
BBM/Nielsen Top 30 – Feb. 19-25, 2007
No doubt that the Oscars shook up the country. Take a closer look, though, and you’ll see that Calgary likes Corner Gas more than Barbara Walters’ Oscar special. And, in Calgary, more people watched hockey on CBC than CTV’s American Idol…
Nielsen Media Research Spend Trend: Spring travel
Canadians looking to escape winter’s deep freeze need travel no farther than the pages of their favourite daily paper to find their ideal vacation spot. TV comes in a distant second, but print is the main destination of those travel industry ad dollars.
Toronto Zoo gets viral with hissy spokesbug
Who knew cockroaches could rock out? The latest campaign for the Toronto Zoo stars a musically inclined Madagascar Hissing Cockroach named Jeb.
Ford Fusion’s ‘vice’ is Slice
Ford is taking a Slice of women as the new net’s inaugural sponsor. The brand will drive on-air and online executions in a program that gives a sense of the net’s integration quotient.
