Make-up artists extend their reach with B Magazine
Toronto women have a new source for both local and international coverage of the beauty industry via B Magazine. Yes, a mag called B. Hey, it worked for Oprah…
National Advertising Awards get a new angel
To help foster ever more creative integrated campaigns, CanWest will pick up the tab for sending the best media and creative talent to the Cannes Ad Fest.
Mediaedge wins biz & releases engagement survey
The Toronto arm of the global MEC agency is enjoying two recent account victories – holding its own among the combined $1.5 billion of new business the network brought in last year.
Mitsubishi Electric chooses first AOR
After beating out several other agencies in a competitive bid earlier this year, Toronto’s Autumn Group is planning a print-centric spring campaign for its new client.
Bye bye ROBtv, hello BNN
Today marks the end of Report on Business Television and the start of the multiplatform BNN – the Business News Network.
BMO thinks outside the bank
Groceries, laundry and podcasts by Pamela Wallin brought to you by … BMO?
Adidas evolves ‘Impossible is Nothing’ campaign
Turning the usual formula for leveraging star power inside out, the sports brand’s global campaign hits Canada and the US on Monday. Featured are inspirational vignettes by celebs like David Beckham. But rather than focus on sport prowess, the theme is how everyone can handle tough challenges.
Desi Life targets Toronto’s South Asians
There’s more than half a million South Asians living in the Greater Toronto Area, and the Toronto Star‘s new pub is designed to serve the fast-growing community.
Corus gets viewers engaged with Sunlight
Unilever’s Sunlight Multi-Action brand is reaching out to moms and kids in a $25,000 outdoor makeover contest. The campaign tasks YTV and W Network viewers with identifying the family in direst need of yard work.
Eye Weekly launches Eye Daily
Eye Weekly is getting more aggressive in seeking out its young, hip and urban demo in the Toronto market. In April 1994, the print pub became Canada’s first to go online, and is now upping the digital ante.
Joost.com adds CHUM to its exclusive ‘invite’ list
MuchMusic, Space and FashionTelevision are on board for the launch of Joost.com, which is racking up deals with content owners around the globe in a bid to rule the Internet TV space. The service is built around a biz model that Google/YouTube has yet to meet – free for users, protection for content owners, and ad opps for marketers.
Virgin Mobile flaunts number portability victory
Kicking off with typical Bransonian flair, the initiative was teased last week by sending chocolate handcuffs and get-out-of-jail postcards to the influentsia. Next up: Sir Richard will make like Houdini in downtown Toronto.
MiC K.I.S.S. Pick: Panasonic touts cameras with musher’s eye view of Iditarod
No need to suit up, trek to Alaska and risk frostbite to enjoy the world’s top dogsled race. Just cozy up to a computer instead.
On the Lot overwhelmed by Canucks
The initial casting call for Mark Burnett and Steven Spielberg’s new reality series augurs significant Canadian interest in the series.
IKEA zips past radio ad gang: Media Monitors – Feb. 26-March 4, 2007
Zooming from #174 to #3 made IKEA the week’s most dramatic spender.
