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GOLTV targets BC soccer audiences
Canada’s only 24-hour net devoted to soccer has some multiplatform marketing in mind with an exclusive rights deal for reaching fans in Western Canada.
Segal brings Facebook to Canadian advertisers
Need to reach the 18-24 demo? Talk to Toronto-based Segal Communications. The agency just landed exclusive selling rights in Canada for advertising on Facebook, the current ‘it’ social networking site that’s growing by 10,000 users a day.
CAB blasts bid to sell ads on foreign satellite local avails
This isn’t the first time a company has asked the CRTC for the right to sell ads on local avails of non-Canadian satellite services. When the regulator holds a public hearing on Only Imagine’s bid in Calgary next month, the Canadian Association of Broadcasters wants to be there – with a long list of reasons why this proposal could damage, not improve, the Canadian media landscape.
Battle of the Monday prime-timers
CTV and Global are going head-to-head with Monday night programming, as this week’s numbers show them nose-to-nose across the nation.
Global TV does radio: Media Monitors – Jan. 15-21
Global TV just made another top 10 list, this time as an advertiser.
Céline MOW in production
First it was Shania, now Céline is getting a turn. Biopic Céline, based on the life of singer Céline Dion, has a green light from CBC and will air next year.
Scotiabank launches novel rewards program, nabs naming rights for Cineplex theatres
Rechristening Cineplex facilities in Toronto, Montreal, Calgary and Edmonton as Scotiabank theatres is only part of a deal being touted as the first-ever movie-themed debit card and rewards program launched by a Canadian bank.
Project Apollo set for expansion
The mission by Arbitron and VNU to revolutionize audience targeting and measurement south of the border is entering its second phase in 2007 – with major clout from the biggest marketers and media spenders in North America.
They put ads where?
And now … wristvertising – turning consumers into walking or, even better, dancing billboards. That’s the concept a US-based entrepreneur recently launched at a network of trendy clubs. And now wristband advertising is catching the eyes of the beautiful people cavorting in Utah.
Lionsgate and Habbo to let teens decide which animated movies get made
Talk about letting the market decide. Habbo World’s multi-dimensional virtual community is being invited to vote on which of ten animated shorts will end up on screen.
Gesture-based ad network set to grow
Interactive mall floors across Canada was one of InTouch Media Group’s mandates for 2007. Now, Titan Worldwide is signing on for expansion efforts in gesture-based interactive advertising…
Angus Reid serves up online consumer access
For times when you just can’t wait for poll results, the authoritative market research firm has added the next logical evolution in opinion-seeking. Marketers can now get strategic insights directly from online panelists.
UrbanTraveller.com to advise trippers what’s on in their destinations
As of mid-February, people planning trips to major Canadian cities will have a one-stop site for checking which cultural events will be happening during their stays. And advertisers will have the option of a full urban media buy.
Deal or No Deal comes to Canada:
starring Pontiac, Rogers, Sunquest… oh yeah, and Howie Mandel
The integration details for Global’s Canadian edition of Deal or No Deal, unveiled by CanWest MediaWorks yesterday, are a mouth-watering combination for any multiplatform-minded marketer’s diet. Now officially backed by Pontiac, Rogers and Sunquest, Global’s throwing everything it’s got into showing what’s possible when you’ve got the perfect recipe for audience engagement on-screen, in the audience, and in your living room – right after the Super Bowl.
Youth brand Heavy.com launches Canadian division
The popular NYC-based interactive broadband destination – home of such faves as Behind the Music That Sucks, The Massive Mating Game and Tourette’s Cowboy – is hopping over the border to add an engaging and measurable marketing platform aimed at Canadian males 18-34.
