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Touché!phd chooses ‘don’t tell it, show it’ on-screen M.O. for media pitches
The pictures on the newly installed giant screens at the Montreal agency impart far more than a thousand words to the agency’s media strategists as they contemplate which products and proposals to pursue and which ones to take a pass on.
Super Bowl ad players: Who’s in the game?
An average of four million pairs of eyes tuned in to last year’s Super Bowl Sunday on Global Television. At least one Bowl newbie’s taking the mega-audience opportunity to kickstart a campaign.
Montreal Gazette promo teases via scrawled lipstick notes
To promote its upcoming special report Degrees of Separation, which focuses on the dominant role of women in Canadian universities, the newspaper will infiltrate washrooms and changing rooms with hard-to-miss messages on the mirrors.
Globe and Alliance Atlantis give kitchen to convicts?
The Globe and Mail has put together a stylish promotion for the affluent homeowner and renovation crowd. Reading the newspaper, watching the tube, surfing the net – wherever you go, somebody’s giving away a new kitchen or spa.
MiC’s K.I.S.S. pick – Hershey celebrates Kisses centennial with kissing booths
How logical is this? To hype the big 1-0-0 of its famous chocolates, Hershey Canada is treating Canadians to a spot of smooching in Calgary and Toronto, plus a chance to win some two-carat bling.
Ad buys on ESPN.com to click through TSN
Buying online ads to reach sports fans just got easier. Two major properties. Millions of Canadian sports fans. One phone call.
Jokeroo.com: ‘YouTube needs a competitor, and we are it.’
Although most of Brampton, Ont.-based Jokeroo.com‘s traffic comes from the US, the online humour and viral video site is currently re-branding itself (they used to be known as Jok-A-Roo), merging with other file-sharing sites, and preparing for a marketing push in Canada. With a host of features aimed at making content virally-friendly, the site could be a notable destination for users and marketers alike.
Can the BKN brand draw marketers to movies for kids?
Wanna tie your brand to Robin Hood, King Kong or The Legend of the Dragon? A Toronto-based distributor has the DVD rights to release several titles from global animation giant BKN.
Google tops Interbrand’s annual Readers’ Choice Awards
When asked to choose their favourite brands, the global vote put several online entries in their top five.
House tumbles, but American Idol couldn’t steal #1
BBM/Nielsen Top 30 – Jan. 15-21, 2007
Global’s House tumbled from the top spot down to #30 in BBM/Nielsen’s rankings for Jan. 15-21. CBC’s Little Mosque on the Prairie settled into 14th place, having lost roughly a million viewers compared to its record-breaking season premiere – but the pubcaster’s still doing well with two offerings in the top 15. CTV’s American Idol dominated Tuesday and Wednesday nights, giving the net #2 and #3. But those numbers couldn’t beat the returning champ, CSI.
Virgin music festival adds Vancouver gig
Last year’s inaugural fest in Toronto attracted a gaggle of top-tier marketers who connected with youthful music lovers in a variety of ways. This year, the opps are doubling.
Amp’d Mobile connects with Much
The highly interactive and customized mobile entertainment brand, Amp’d Mobile, is preparing for a Canadian launch in March. The brand is lining up content partners, and the mobile platform promises access to the youth market hooked on a wireless lifestyle.
WOM study: 15% of consumers generate more than 1/3 of buzz
Not all consumers are created equal: A small group of WOM influencers generate over one-third of brand conversations. And they’re not who you think they are . . .
Nintendo Wii adds news to content
Nintendo Wii, up against Playstation 3 and Microsoft Xbox, has the weight of AP behind its content offerings.
CTV may air MOW on Pickton
As the trial of accused serial killer Robert Pickton proceeds, a TV movie about him is in development for CTV.
