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American Idol starts off on a high note
The brand has earned its moniker as the juggernaut of television south of the border, and CTV has started the sixth season’s Tuesday and Wednesday night double sweep with a record-breaking premiere.
Figure skating fans finally get to judge
Figure skating can be a controversial sport, like any, when it comes down to the tough calls. For the first time this year, viewers at home can go online and vote for their favourites from the 2007 BMO Canadian Championship. And the best of the best, according to fans, gets shown during the final broadcast.
Gesca Digital joins Torstar-owned Olive network
Torstar Digital’s Olive Canada Network is now a truly national and bilingual service for Canada’s online advertisers. The company partnered with Gesca Digital’s French language websites – bumping its national reach up to 60% of online Canadians.
Is Google about to revolutionize billboards?
Tech writers down south are speculating that amping up billboard advertising – the same way it changed online ads – is the ultimate aim of Google’s recent patent application for a new kind of digital advertising display – touting products that are in stock at stores located just minutes away from any given consumer. But Google isn’t saying much yet.
Bell Spirit of the Game builds Olympic buzz
TSN and Bell Canada are putting the spotlight on amateur sports, giving the small guys and up-and-comers a chance to showcase their dedication on TV. The marketing deal includes naming rights and multi-platform perks, and it only makes sense to build the buzz for 2010.
Can watching people write books work as reality TV?
BookTelevision’s foray into reality, The 3-Day Novel Contest: The Series, is turning a 72-hour novel-writing contest into an eight-parter, set to air on three CHUM channels next month. But can the pursuit of literary greatness really draw many viewers? CTV’s Giller Prize awards did it last November, reeling in an average audience of 351,000 with 1.3 million people tuning in to see at least part of the glitzy gala.
‘Bandwidth Boomers’ outnumber younger online users
Assumption: MySpace and its ilk belong primarily, if not exclusively, to the young. Fact, according to a study by Leger Marketing: Over-30 codgers are more than holding their own in this sphere.
Corus Radio promotes Giacomelli
Victor Giacomelli was responsible for the Smirnoff Ice/Triple Black Edge promotion for Corus Radio Toronto in 2002. It earned him a Samurai Award, the company’s highest recognition for an employee. He also led major sponsorship events for 102.1 The Edge – such as NikeRunTO and the CASBY Music Awards – and picked up innovation awards from both the station and Cossette Media. Now Giacomelli gets the two treasured letters: V and P.
Sponsorship opportunities to unfold for On The Lot
Call it Hollywood’s answer to YouTube, or American Idol for digital video buffs. On The Lot, backed by Stephen Spielberg and reality series vet Mark Burnett, is set to give 16 filmmakers the chance to win a $1 million development deal with DreamWorks. But the competition has already begun at the online home of the contest…
Torstar plans to boost its ethnic reach
Already publisher of the Canadian version of Chinese-language daily Sing Tao and Sway, a weekly geared to Toronto’s African- and Caribbean-Canadian communities, the Toronto Star is now leveraging the success of a magazine geared to all the 250,000 immigrants who arrive here annually – plus planning a Toronto edition.
A weak year for mobile TV and the dangers of virtuanomics
Mobile television isn’t set for take-off, due to weak consumer demand in Canada. Hot off the presses, these are some of Deloitte’s 2007 Technology, Media and Telecommunications Predictions…
Volatility reigned among Eloda’s Top TV advertisers: Jan. 5-11, 2007
While P&G held its lock on top spot, auto companies and pharma biggies spiked. Info is based on Eloda’s recording grid (www.eloda.com).
The Globe and Mail appoints new VPs
Roger Dunbar has led The Globe and Mail‘s sales department to consistent year-over-year revenue growth. Andrew Saunders’s online selling approach has led the paper to a rapid jump in digital revenue. Promotions were in order, and publisher and CEO Phillip Crawley made it official on Monday.
Will Canadian marketers boldly go to AAC’s Blogtv.ca to engage consumers in real time?
As Canada’s first and only live-video user-generated site winds up its first month of operation, no one knows whether marketers were eavesdropping as consumers expressed their passions and concerns. But so far, none has grabbed the chance to get in on the act.
Virtual interaction strategy backs Falcon Beach
The second season of Global’s Falcon Beach drew in more than a quarter million viewers across Canada on Jan. 5. But the net’s not just hoping to draw in viewers in the Friday 8 pm time slot – they’re hoping die-hard fans will interact with each other and the show’s stars in a virtual online environment. No sponsors at FalconBeach.ca yet, but the doors are open.
