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The Hour serves up Doritos with Brit Awards
Does George Stroumboulopoulos have a taste for Doritos? No matter, ’cause the folks at CBC Television like the cheesy chip brand. The Hour‘s upcoming coverage of the 2007 Brit Awards is brought to you by Doritos and pumped up by HMV.
Global TV evidently enjoying spotlight, judging by its performance on Eloda’s list of Top TV advertisers Jan. 15-21, 2007
From 23rd spot the previous week, Global TV zoomed to #8 – garnering even more attention than it’s been paid lately in the headlines. Meanwhile, OLG and Sears held onto the top two spots.
Cratevertising drives multi-geared Volvo repositioning
Volvo’s Canadian extension of its C30 hatchback campaign is about more than ‘thinking outside the box.’ It’s about getting their new target demo to think about what’s inside the box.
2006 went out with strong marketing spend: ICA/Canada Post survey
Marketing budgets were boosted in all categories in Q4, adding up to the strongest marketing spend growth recorded since the survey began in 2003, and signaling buoyant growth in ’07.
Global and CBC sandwich CTV in Top 3
BBM/Nielsen Top 30 – Jan. 8-14, 2007
Global’s House has climbed to the top spot on BBM/Nieslen’s charts for Jan. 8-14, leaving CTV’s CSI: Miami in second place by more than a quarter million viewers. CBC’s record-breaking Little Mosque on the Prairie crept up up on CSI: Miami, but settled into third place. CTV, despite its fall from first, owned the rest of the top 10.
Mentholatum hands Gaggi expanded role
After handling media planning and buying for Mentholatum’s Canadian brands for the past two years, Toronto’s Gaggi Media Communications’ role has been expanded to include the client’s heritage brands as well.
BBM Media Snapshot: home healthcare product
Just one point to ponder about these 4 million folks is that they’re twice as likely to have pet insurance as average Canadians…
Dysfunctional dating satire bows Valentine’s Day
The New York Times calls it ‘an icy-dry satire laced with moments of farce and inspired lunacy.’ Alliance Atlantis’ Showcase originally planned to bring Lovespring International to Canada for January, but the premiere date was pushed forward to Valentine’s Day. Targeting those who are down on their love lives and inclined to kill Cupid?
Mobile projection billboards get Bluetooth connectivity
The Toronto company that was first to turn storefront windows into giant, transparent ads is now projecting virtual billboards wherever a client wishes. Optiadmedia is also ready to send messages to nearby Bluetooth-enabled devices and report to clients how many consumers opt to respond.
Yahoo Canada to unveil revamped search features
Its code name is ‘Project Panama.’ But industry insiders will soon get a sneak peek at the re-launch of Yahoo Canada’s new search engine protocol.
Handheld story-sharing the next user-gen trend?
Take a look around any busy subway or streetcar, and chances are you’ll see one person reading a book and another looking at a mobile screen. Wattpad is betting both types can find something interesting from its new story-sharing service.
SRC on La Job; TVA gets real
Montreal: As Quebec’s networks roll out their winter schedules this month, Radio-Canada continues its fight to attract viewers with a host of new programs, while TVA takes few risks.
Baby Squad hits Canadian moms
Baby brand marketers should take note of the British parenting show set to premiere on Discovery Health Channel next month. But don’t just see it as another advertising opportunity. See it as a case study in brand integration, starting with creation.
Virgin puts incentive into user-generated mobile content
Virgin Mobile is getting into the user-generated content arena by giving customers the power to express themselves on Studio V. And there’s a built-in incentive for making content that’s good enough to go viral.
Canada unlikely to follow US lead in TV audience measurement
For the US, a day is going to be defined as 27 hours by Nielsen Media Research. But north of the border – as discussed at yesterday’s CARF workshop – we’re sticking with the status quo until a better, strictly Canuck-tailored solution is worked out.
