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House takes top prize – BBM/NMR Top 30 – Nov. 6-12, 2006
Global’s House has toppled CTV’s CSI from the top spot in BBM/NMR’s weekly program AMA rankings by a margin of 44,000 viewers, a significant victory over CTV’s recent domination of the top three. In the beginning of November, House jumped from 22nd place to sixth, but who would’ve thought the sweep would carry it this far?
Shatner game show preview draws 540,000 viewers
The makers of Deal or No Deal have served up another game show series, and so far Canadians are liking what they see.
Canadians and ‘Sandy McTire’ – BBM Media Snapshot
A whopping 4.6 million Canadians (17%) used Canadian Tire Money in the past year – and whether or not the affable Scotsman was on the bills actually says a lot about the redeemers.
Most effective campaign of the year?
BBDO Montreal’s ‘Lait au chocolat’ spot for the Quebec Federation of Milk Producers – which had dynamic media components – took three top awards at yesterday’s Cassies ceremonies.
Canada.com gives the gift of engagement this year
It’s an old-fashioned idea – the Holiday Guide. Small town papers have been making money for years doing these kinds of sponsor-driven supplements. As this festive tradition continues online, user-generated features are to be expected, and CanWest Interactive – arguably one of Canada’s largest pushers of online content – is trying to bundle it all for Christmas cheer, brought to you by…
XM Canada puts Panties on TV
Come on, guys. You’ve all belted out a few headbangin’ lines in the car on your way to work. The new 30-second spot may just make the embarrassment of getting caught a little more bearable.
Canada Post rolls out holiday gift catalogue
A dozen online retailers said yes to the concept of showcasing their holiday wares in a glossy gift catalogue produced and delivered by our country’s increasingly opp-savvy mail service. Next up? Spring!
Strategy‘s Agency of the Year
Nov. 23, 2006
Strategy‘s Agency of the Year
Toronto
Will Taxi win again? Be there and find out first hand. Bonus: This year introduces The B!G Awards to recognize the intellectual contribution of agencies with projects that go beyond advertising.
Who’s watching TV when – PMB
We’ve got the answer to the age-old question about whether females or males watch more television. We can even tell you who watches when.
Daily and digital landscape morphs as 24 Hours hits Ottawa, and other dailies dish up new fare
The war of the free dailies is heating up in the nation’s capital – in both official languages. 24 Hours and 24 Heures will go head to head with Metro and the recently-launched Ottawa RushHour, which also offers a downloadable edition. Meanwhile, the Toronto Star is adding some new gameplay to its downloadable offering, Star PM, and Metro is also revving up its content.
Ellen DeGeneres showcases zig ads
Toronto creatives tell MiC that having one of the funniest women on the planet feature two of their most humourous TV spots on her talk show was a terrific – and free – media payoff for their client.
Rethink biggest winner at Lotus Awards
Engaging ambient media at its finest wowed the jurists, who gave top honour to a wild posting awareness campaign for the Vancouver Sculpture Biennale – which inspired folks all over the city to get involved.
Media not affected by HBC’s agency review
While creative shops bite their collective nails wondering whether HBC might bestow favour and riches on them, it’s status quo on the media front.
A week of high-jumping – Media Monitors Spot 10 – Nov. 6-12, 2006
IKEA leapt from #146 to #5 last week, while TELUS Mobility zoomed from #66 to #4, and Ontario Lottery climbed from #45 to #8. Check out others topping the radio charts by category and brand in the Toronto market for the week of Nov. 6-12, 2006.
Did beaver let cat out of bag?
Enquiring minds keep asking whether MiC knows who’s driving everyone nuts with that mushrooming outdoor campaign featuring a silver- and blue-wrapped gift box. So we’ve done some sleuthing.
