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SBC Media set to catch wave
Snowboarding’s got a market here. Skateboarding too. And when you’ve got healthy mags serving both of the action lifestyle sports, why not target surfing in Canada as well?
Media’s critical contribution recognized with new award
The inauguration of the Media Cristal awards signals understanding among European professionals that media planning is now as important as messaging in marketing campaigns.
Nokia ups ante by hiring heavyweights Bowie and Wenders
The bar for promoting musical devices was raised big-time when Nokia got into the content provision game, enlisting music legend David Bowie and legendary film director Wim Wenders.
Cannes ad fest creates Integrated Lions to flesh out Titanium category
From now on, integrated, innovative campaigns that use three or more different media will be judged at the Cannes Lions International Ad Festival – with the best ones receiving ‘Integrated Lion’ awards.
Captivate and new partners add content, breaking news banners
Teaming with a bunch of biggie content providers means that Captivate’s network of elevator screens can now scroll breaking news banners, plus provide a wider spectrum of programming.
Teletoon adds social component to holiday promos
‘Tis the season for toys, and the marketing moves at Teletoon this year are extending beyond on-air programming and into the realm of online gaming and viral prize packs – so when you win, your friends win too.
Pimp my … email?
A software co that services email users in 100 countries is now exploring ad opps, and touting its viral Trojan horse potential.
OLN goes global and small town with off-road offerings
There’s nothing like watching a bunch of small town, car-lovin’ beer guzzlers pour their hearts into machines destined for destruction in a demolition derby. If that doesn’t perk auto marketers’ ears, maybe the world’s toughest international off-road race will.
Rerun of 2005 for top four spots – Eloda ad analysis Nov. 3-9, 2006
While the big four spent like it was 2005, Mattel, Sobey’s, Kellogg and Daimler-Chrysler dropped off the list of top 15 TV advertisers.
Polar bears as content?
A fireplace channel, a fishtank channel… a polar bear channel? Why not? AT&T and Vonage thought it was a good enough idea to back with Tundra Buggy Adventure.
Poignant new Salvation Army Christmas campaign looking for media donors
Here’s a holiday-themed chance to do the right thing by helping Sally Ann bring visibility to the needs that most of us don’t even recognize.
BoomBoxBaby and VerveGirl strike quid pro quo
The deal gives new exposure to an already popular cyber service, adds relevant content to Corus Radio’s newly launched online station, and extends the BoomBoxBaby brand into print.
Shaftesbury Films nabs Giller book for TMN series
Fresh from wrapping production of Margaret Atwood’s The Robber Bride for its January debut on CBC, nimble Toronto filmco bird-dogged Dr. Vincent Lam just days after he won this year’s Giller Prize.
House gains a million – BBM/NMR Top 30 – Oct. 30-Nov. 5, 2006
Global’s House gained more than a million viewers in the Oct. 30-Nov. 5 weekly standings over its previous week’s numbers, catapulting the show to sixth place from its previous 22nd place spot. CTV’s CSI and Desperate Housewives kept their top two spots again.
Subway’s online engagement a whopping success
A gobsmacking, database-fortifying 675,000 online entries have already been generated by Subway Canada’s Good Stuff Giveway. And mounting momentum may bump that over the million mark by the time the contest concludes this weekend.
