Baking cakes with blow torches
The Food Network is packaging ultimate cake creations with a host who claims to be part rocker, part graffiti artist and all baker in Ace of Cakes, one of the net’s notable New Year premieres.
Chasing well-heeled golfers? Fancy a hole in one? Read on…
What’s the best place to reach a golfer? For those of you who answered ‘golf course,’ try not to get a club in the head when you’re chasing your target demo from hole to hole. For everybody else, try pitching luxury vehicles when your target’s behind the wheel of a golf cart.
CHUM imports Participation TV
CHUM expects its new Play2Win to draw sponsors and revenue to Citytv Toronto’s late night schedule by giving viewers the chance to connect and compete with the on-screen studio show. For marketers looking for ways to prevent PVR ad-skipping, this real-time prize lure scheme is the game for you.
Microsoft launches new software with online entrepreneur contest
Who hasn’t fantasized about getting a one-on-one with Bill Gates, telling him all about a beyond-brilliant business idea – and then having him whip out his chequebook and offer a fortune for a piece of the action? That’s the thinking behind the launch plan of Accounting Express, which blends reality show competition with social media accessibility to encourage product download and sampling.
Get ready for the next soccer craze
The UEFA European Football Championship is considered the second most important competition among national soccer teams after the FIFA World Cup. And for those with the bucks to get in on TSN and RDS’s exclusive coverage deal, one word of advice: Plan for multiple platforms.
Discovery Health Channel renames January
As the night of New Year’s resolutions gets closer to the X’ed-off days of the 2006 calendar, Makeover Month aims to draw in new eyeballs with tales of triumph and transformation on Discovery Health Channel.
Nokia rolls its first online video
to launch new 6133 device
After The Media Company brought in hard data showing that online video is the best way to reach the brand’s bulls-eye target group, Nokia decided to launch its new, full-bells-and-whistles device with exactly that, plus a contest.
Air Transat flies kids – and press –
northward to search for Santa
It may be more blessed to give than to receive, but there’s nothing wrong with accomplishing both, as Air Transat is doing by inviting not only children but also reporters to board an Airbus tomorrow afternoon and head to the North Pole.
Online minutes jumped 14% in fall 2006
The number of minutes spent online by Canadians in September, one of the highest measuring months for Internet usage, grew by several billion in 2006, compared to last year.
MiC‘s international K.I.S.S. pick:
Remington stages holiday viral contest
To celebrate the season and promote its new titanium shaver, the grooming-products biggie has launched a contest that invites consumers to take a shot at creating an extreme makeover for, would you believe, Santa Claus.
Several brands reappeared in
Eloda’s top 15 list after absences
Ford, Microsoft, Future Shop and the Canadian Cancer Society took spots on Eloda’s list of top 15 advertisers for the week of Dec. 1-7, 2006, after absences. Meanwhile, Pfizer, Kellogg, Campbell Soup and Reckitt Benckiser dropped off.
OMNI.10/BC gets smart with kindness campaign
Somebody stays out in the cold to pump your gas. Somebody shovels your driveway, leaving behind a small card stating, ‘You’ve just received an Unexpected Gift.’ OMNI.10/BC’s random-acts-of-kindess campaign won the station its first national award in 2005. This year, the Unexpected Gift Christmas campaign is getting the multi-platform treatment, and sponsors are signing on for integration.
Lowe agencies go digital with Stella Artois trap
‘Are you ready to challenge a friend to a game of wits? To the victor – a chalice of Stella Artois.’ Of course, users can only click ‘Yes.’ The second phase of digital experiences is live at StellaArtois.com.
Canada’s Redux gets Tickle from US
Redux Media expects to be at the forefront of viral marketing placements in Canada, thanks to inking a deal with San Francisco’s Tickle Grapevine.
House bounces back while CSI falls
BBM/NMR Top 30 – Nov. 27-Dec. 3, 2006
Global’s House climbed back up to #2 on BBM/NMR’s Top 30 AMA ratings for the week of Nov. 27 to Dec. 3. That helped push CTV’s three CSI series to #3, #4 and #5. CTV isn’t complaining about CSI‘s drop from the top, though, because the new #1 is one of their own: Criminal Minds. Of the top 15 shows based on AMA rankings, Global’s only got four spots fighting CTV’s domination.
