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Heineken’s TV and cinema spot next best thing to real James Bond flick
StrawberryFrog’s NYC shop created a suspenseful Heineken spot keyed to next week’s release of Casino Royale and wound up hitting the big time with a mini-movie/spotumentary playing on YouTube.
Can a college crowd draw more than a college crowd of viewers?
Degrassi might get some competition from The Best Years, a new series on college life that aims to draw in teens dreaming about the academic adventures that await them. Scheduled for roll-out next summer in the U.S. and Canada, The Best Years comes from the showrunner for Degrassi: The Next Generation.
CHUM re-slots biggies at end of month
There’s been a shake-up of Toronto’s Citytv programming line-up for the end of November, including time slot changes on some pretty big shows.
Breath Freshener Usage – Indexed by City
Who’s doing whatever it takes to achieve the sweetest breath in Canada? And who’s evidently not all that concerned? We’ve got the 411.
MiC’s K-I-S-S Pick: bank proves it’s really there for ‘that rainy day’
When a downpour hit Montreal yesterday, Caisses Desjardins was poised to offer commuters shelter, thanks to a symbolically resonant campaign concocted by the city’s NEWAD shop.
OMNI goes multilingual with online video news
Online video streams from Canadian television broadcasters aren’t new anymore – at least not those produced in the nation’s two official languages. But broadband content in Canada just went multilingual.
Specialties dish up promising November prog opps
Skateboarders, bodyguards, British lesbian teens and a cop thrown back in time. You name it, November’s got it going on in the specialty channel space.
Time for a rethink about connecting with book-loving consumers?
The assumption that consumers would stay away in droves from a high-falutin’ literary awards show was clobbered when a record number of book lovers watched the Gillers on CTV this week.
Nielsen Media Research Spend Trend: Hair care and accessories
Gimme a head with hair, long beautiful hair… Whether shining, gleaming, steaming, flaxen, or waxen, the visual media is where hair care marketers flow and show it. More than 50% of budgets go into TV while magazines get the major portion of remaining dollars. As expected, the well-known major players are the biggest spenders.
You may call today Wednesday – Durex has another name for it
A saucy integrated campaign on behalf of Durex is generating enthusiasm for the concept of dubbing Wednesdays ‘Durex Hump Day’ in English and, in French, ‘Cinq a sexe.’
Schedules: A thing of the past thanks to podcasts?
With four of iTunes Top 20 podcasts in Canada coming from CBC’s programming earlier this week, CBC has put out a call for sponsors on all but one of its podcasts.
Corus to offer free music downloads
Corus is adding to its portfolio and letting advertisers in on the digital action while getting into the virtual storefront biz.
Broadband in Canada growing twice as fast as in US
The keynote speaker at Toronto’s ‘Now Playing’ seminar on online advertising aims to ease the fears that some media buyers still have about the digital world of options, a world where AOL.ca‘s own video player has seen a 400% growth in usage over the past three months.
Telelatino to launch 100% Hispanic channel
It’s a first in Canada, and judging by the growing number of Spanish-speaking Canadians, there’s an audience ready for it.
Ad spends show upward avalanche – Media Monitors Spot 10 – Oct. 30-Nov. 5, 2006
Global TV’s jump from #20 to #1 is impressive. But check out Rogers Yahoo! Hi-Speed’s zoom from #101 to #8. Even that was outdone by Speedy Glass, which leapt from #516 to #2.
