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Canuck kids get own interactive radio station
With Boomboxbaby.ca, Corus Radio has scored a first in Canada – broadband radio for teens and by teens.
YTV gives Hasbro star turn on Saturday morning block
YTV’s bid to control Saturday mornings by luring in kids aged 8-11 with Crunch has attracted a fitting sponsor in Hasbro. A new contest hypes Hasbro’s Tiger Electronics media player for kids. YTV’s Saturday morning host will host will even show you how it works.
United Church launches virtual coffee house
WonderCafe.ca, a ‘let’s talk’ website aimed at engaging Canadians 30-45, launches today with a boost from cheeky, made-you-look ads in national lifestyle magazines.
CTV unleashes broadband strategy to keep Degrassi relevant with cyber audiences
Degrassi is growing up – not just as a series, but as a brand. At 25, the Degrassi name continues to draw in viewers, and CTV is hoping to keep the numbers strong with a multiplatform approach.
Canadians score at London International Awards
Leo Burnett Toronto snagged two of the 127 wins from 80 countries, as did Vancouver’s Rethink, while Toronto’s ZiG and TAXI Canada each won one.
Volatility galore – Eloda ad analysis Oct. 27-Nov. 2, 2006
P&G and GM stood pat in the top two spots. But General Mills, Hasbro, Kraft and Rogers dropped off the list, and Alliance Atlantis Vivafilm, GlaxoSmithKline and Ontario Lottery and Gaming reappeared after absences.
MuchMusic tells fans, ‘Show Me Yours’
So far, all we see are zombies, pumpkin-babies and other weird Halloween leftovers. But MuchMusic.com has opened the doors to fan-generated content.
Habbo Home pages going DIY
Habbo’s 7 million-plus global users – who include a growing number of brands such as Sprite and Universal Music – will now be able to design and customize their own home pages.
Xbox pits Kenny against You, and Incubus too
Showcase’s Kenny Vs. Spenny gets gamers engaged on Microsoft’s Xbox 360, and the platform’s playing along with the music industry too.
Several shows plummet – BBM/NMR Top 30 – Oct. 23-29, 2006
It was pretty much status quo for the top spots. But Lost dropped 10 spots, while Shark, Studio 60 on the Sunset Strip and The Class tumbled off right out of the top 30 shows.
doug agency hires Mike Welling as prez
Mike Welling’s driven growth, top and bottom line, for Dove, Lipton and Becel. Now, he’s taking on a new top spot with doug.
ACLC hires Ian Gordon as President
With the move to downtown Toronto and the launch of Push Interactive, ACLC wanted fresh leadership. Now Gordon’s gonna ‘go ahead and get dirty.’
On the MiC with Nick Lockett: Columbus Media International chair shares its battle plan
While the independent media services company may not be picking up Unilever’s global account quite yet, Columbus is preparing its offence. Seven clients with US-based Horizon Media are exploring the idea of global media solutions with Columbus, and new media agency partners have just signed on.
Tipsy elephants trampling Toronto and Montreal
OK, the beasts are actually ambling peacefully on streetcar and bus wraps, but we hear they’re wacko about the fruit base of the liqueur they’re promoting.
Giveaway aimed at inspiring kids to read
POP! magazine has teamed with Chapters & Indigo to reward kids for reading and it’s taking its advertisers along for a free ride.
