Ballerina escapes highbrow confinement, goes viral
Even though its art form is long in the tooth, the National Ballet of Canada is proving it’s nimble enough to leverage today’s hottest promo techniques.
Packaging a network in pizza, social media, and the elevator
Food just got funny, sensual and competitive. And the Alliance Atlantis network is pushing those themes in a new and innovative fall campaign.
There goes the cyberhood…
The latest on MySpace usage? Adults 35 and up are flocking to it, which is just naturally driving youngsters to seek new alternatives.
Cats & dogs rule Canadian roost: BBM Media Snapshot
Dogs and cats are the most popular pets in Canada, as 14.3 million (51%) of Canadians live in households that have either cats or dogs as pets.
Driving.ca goes on-air with Driving Television
The online auto classifieds giant and the on-air celebration of everything with wheels have tied the knot.
Greasy mess to teach healthy lesson
Thanks to some pictures that really are worth a thousand words, healthy cooking advice will be imparted in a trio of magazines.
Canadian band to ‘simulcast’ Toronto gig in Second Life
Avatars can show up for the live concert in Toronto by logging into the virtual world, which hit its 1-millionth-resident mark this month. Could this be a new age for concert sponsorship?
BrandSweeper developed to attack cybersquatters
Viruses and worms are bad enough, but the latest cyber scourge for brands is having their web traffic hijacked.
Media Monitors Spot 10 – Oct. 23-29, 2006
Sears jumped from second place to top spot, while TELUS Mobility leapt from 21st spot to 4th. But the biggest move was by the Franchise Show, which zoomed from 149th place to 5th.
ZiGsters conjure up ghost, invade blogosphere
The haunted house may be a stunt. But there’s nothing phony about the mushrooming media value.
etc.tv rolls out on-demand advertising in Quebec
Ads on demand. Sounds nice, doesn’t it?
Will the Gnome turn up trick-or-treating in Canada?
Mary O’Hara’s top story is the disappearance of Travelocity’s Roaming Gnome mascot. Her online home, GnomeWatch.com, aims to make consumers care.
Tourism Toronto seeking partners for cultural enhancement program
To lure more tourists, and entice them into staying longer, a million-dollar fund will match initiatives dollar for dollar.
Appearances and disappearances – Eloda ad analysis Oct. 20-26, 2006
P&G was still number one last week, but there was a lot of movement – with Ford, Sobey’s and Effem Foods dropping out of the top 15, and Hasbro, General Mills and GlaxoSmithKline reappearing.
The O.C. goes broadband before primetime
Networks claiming ‘firsts’ in the growing world of broadband content in Canada is not new. This deal, though, gives Canadians The O.C. online first.
