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Globe to reach Holmes on Homes fans through online streaming
It’s been a tough sell, but the 8-10 second streaming spot is coming…
New Toronto video board offers 323,000-person weekly reach
OBN launches a crown at the Canadian Tire and Ryerson School of Business.
Wonder brand goes back to schools for fitness positioning
Weston Bakeries hopes to get 700,000 kids running, jumping and dancing for the chance to appear on a loaf.
VisionTV launches interactive ‘Everwood Live Experience’
Viral emails and other features aim to spread the word among teen girls.
Recapturing the incredible disappearing woman
When complicated digital photography drove half its customers away, Black’s figured out how to win ’em back, and now they’re about ready to publicize the results.
Nielsen Media Research Spend Trend: Thanksgiving
Let’s raise a glass and give thanks. For most people, Thanksgiving conjures up visions of turkey, the splendor of colourful fall leaves, fall fairs, and the harvest but if the ad spend is any indicator, giving thanks for the fall bounty and life in Canada requires a toast with fine wines.
Media Monitors Spot 10 – Oct. 2-8, 2006
CBC takes top spot, while LCBO drops off the list. Check out others topping the radio charts by category and brand in the Toronto market for the week of Oct. 2-8, 2006.
L’Oréal Paris intros a novel twist for this year’s Toronto Fashion Week
The beauty conglomerate’s integrated leveraging of its sponsorship is a thing of beauty.
Matchmaking for brands?
Meet and mingle event for marketers may just be an idea whose time has come.
XM Canada’s got Oprah & Friends, but Canadian advertisers must deal with US
Landing the big O for Canadian airwaves may have been a coup, but Canadian advertisers aren’t exactly being courted.
BBM Analytics Commercial Tracking Service
Top Categories – Sept. 2006 – Adults 25-54
Clarification:
If yesterday’s story on the upcoming International Bowl piqued your interest in ad/brand opps, here’s how to follow up.
Ground-floor sponsorship opps on offer for football game that’s ‘more exciting than the Super Bowl’
Local promoter says Canada will likely go football-mad during International Bowl Week in Toronto come January, when NCAA college football busts through the border.
Programming Profile: TLN Telelatino
As new competitors enter the Spanish-language TV market in Canada, Telelatino repositions to address broader Latino aud – and targets English daytime share.
Eloda Ad Analysis – Sept. 29-Oct. 5, 2006
While P&G and GM continued to own the two top spots, there was quite a bit of movement lower down on the top 15 list. L’Oreal and Kraft climbed while Sobeys, Labatt, West Jet and Bayer appeared after absences.
