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BBM Media Snapshot: Canadian seniors head back to school
Care to tap into the 83,000 Canadians aged 65 years or older (2% of all seniors) who’ve taken university courses in the past three years?
Media in Canada Forum: ‘It’s damn complicated and dangerous.’
Engagement = innovation + integration, according to Unilever’s global media director Alan Rutherford, and how to achieve this equation rests on letting the brand idea and consumer habits drive creative.
strategy‘s Media Agency of the Year delivers triple bling win
strategy‘s 2006 Media Agency of the Year awards were presented yesterday at our second annual Media In Canada Forum in Toronto. The awards are the results of voting by top media sellers across the country – from TV networks, print, websites, outdoor and other media companies – for the best media operation and media director over the previous year, based on overall performance.
Which emerging platforms should you bet on? New media futurist Shelly Palmer weighs in
Speaking with crackling, infectious New York energy yesterday at the Media in Canada Forum, TV guru Shelly Palmer expressed a decidedly contrarian view on – among other things – the value of advertising on mobile devices.
OutdoorPartner Media to launch major Bluetooth campaigns
Bluetooth starts mining gold at the end of them thar mobile connections this month.
Radio’s race still mostly neck and neck – BBM October 2, 2006
Radio pundit David Bray weighs in with the ups and downs of the latest radio survey.
ELODA ad analysis – Sept. 22-28, 2006
Pfizer dropped from 3rd spot to 14th, the Government of Ontario soared from 15th place to 5th and both General Mills and the Ontario Lottery and Gaming Corp. reappeared among the top 15 after absences.
Law firm nabs naming rights for ACC’s executive suites
Global biggie Ogilvy Renault breaks law protocol in sporty new media play.
Refresh Media in Canada daily
You can never get too much of a good thing. That’s why Media in Canada, the essential resource for media planning intel, is going daily and refreshing its site. You can still get all the biz news you need – before the competition – in the daily e-news format, and now in a handier new site package as well.
So read on, and link to the site to get the scoop on sourcing new marketing opps in our expanded (planner-friendlier) microsites: Television. Radio. Print. OOH. Interactive. Research.
Pass it on. (It’s still free.)
Regards, mm
Axe dudes get downloadable date
One mouse click and a sexy widget named MINDI moves right in and get friendly.
Starcom and Leo B have boffo week
What it took to walk away with creative and media accounts for both Tourism Toronto and Moosehead Breweries.
BBM Top 30 TV Shows – Sept. 18-24, 2006
C.S.I., C.S.I. Miami and Desperate Housewives oust Survivor: Cook Island
LeDevoir to sell national ads through Branchez-Vous network
Voulez-vous tap into a merveilleuse Quebec market?
Online ad spending hits double digits, but not here: ZenithOptimedia
Is ad spending on digital poised to overtake a traditional media category?
CBC snags HD, KIA with new HNIC opps
Beefing up its buddy system with sponsors is paying off big-time.
