Saatchi & Saatchi drives client success with AI innovation
Combining experimentation, strategic insights and AI-powered tools, the agency has set new standards for marketing success in an evolving digital world.
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SRG: The future of TV is on-demand; the question is how…
DVRs, Cablecos, Interweb vie for top spot as TV interface model of the future.
BBM TV Top 30 for Sept. 25-Oct. 1,
C.S.I. stayed at number one while Desperate Housewives plunged from third spot to seventh and House zoomed back up again.
CanWest MediaWorks to sell radio stations to Corus
15 million deal is aimed at gaining sufficient presence in the Canadian radio market to achieve competitive economies of scale.
CBC delivers on 24-hour promise and ups the integration opps
Pubcaster to take viewers to Tim Hortons and beyond.
TSN’s most successful contest gets more marketers in the game this year
Wendy’s Kick for a Million increases its score on engagement front sevenfold.
Events
NABS West will host a benefit showing of the world’s best television ads in Richmond, B.C.
Poignant United Way campaign takes best of show at Extras
The Canadian Newspaper Association’s top honour went to a campaign that did something radical for the news environment – it used no words, and told a story using only compelling B&W images and a clever use of the charity’s logo.
Ad-rich TV programming from Global being tested on GO trains
If the results are positive, all of GO Transit’s 150,000 daily commuters will soon be able to watch programming and ads on OTTV (On-Train TV).
Corner Gas flips its slot and pumps up fan interaction online
Canada’s favorite sitcom is dabbling in e-postcards and online auctions to deepen the engagement factor.
Bell Canada-Sympatico staffs up
Toronto and Montreal teams shake things up
PMB Factoid
Shopping Preferences – Indexed by Age
Op-Ed: Engagement not rocket science – Leo Burnett, CanWest MediaWorks, Ideas Research Group
Tired of waiting and wondering, three players hooked up to unearth facts about Canadian audiences’ engagement tendencies. Leo B. VP Jason Oke reveals their findings.
Sexy Santas with video backpacks to mingle with Streisand crowd
Street marketing has added a new old-school version of mobile to the guerilla arsenal.
Riding the Scotiabank Giller Prize marketing machine
Literacy. You really can’t go wrong backing that one. So there are more than a few marketers getting in on this year’s Scotiabank Giller Prize, in one way or another.
Rapid adoption rate proves reliable media relations metrics were sorely needed
Finally there’s an authoritative and reliable means for measuring the effectiveness of media relations campaigns.
