Saatchi & Saatchi drives client success with AI innovation
Combining experimentation, strategic insights and AI-powered tools, the agency has set new standards for marketing success in an evolving digital world.
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Deal or No Deal to shoot five episodes in Toronto
Howie Mandel is coming home, and he’s bringing his primetime game show with him. The hot property’s about to be made in Canada, and it’s sure to get push through CanWest’s broadcast, print and online channels.
CNA’s Raitt to Toronto Star
Industry vet Suzanne Raitt will oversee advertising effectiveness at Canada’s largest-circulation newspaper.
All hands definitely on the Edge
Ford, CanWest and partners plot extreme integration for CUV launch.
BBM TV Top 30 for October 9-15, 2006
CTV’s broadcast of C.S.I. got even stronger at the number one spot, with a jump worth more than half a million sets of eyes.
Hybrid print effort pushes online resources for family caregiver target
Family Care Solutions wants to draw in people who face multiple challenges in caring for their loved ones. In print and online, content links readers to the businesses that can help.
BMO and Profit launch podcast for small biz
BMO Financial’s search for ways to help their biz clients ended up in cyber space.
TSN pushes NASCAR-Zellers marriage on-air and online
More than half a million people tuned in for the Daytona 500 this year. Now Zellers is pushing everything from NASCAR bedding and sleepwear to NASCAR holiday décor. And TSN’s rolling out heavy promotion for the contest.
Canadian Dove work goes viral
Evolution hit #1 on YouTube, an evolution that began with Ogilvy Toronto.
TV Guide makes strategic move to web
TV listings and advertising opportunities may never be the same for the decades-old brand.
Women and men equally likely to chomp chocolate bars at least once a week – BBM Media Snapshot
Here’s everything you ever wanted to know about Canadians who crave chocolate bars.
Internet is tops globally, but other marketing modes gaining: ICOM Survey
As the mediaverse continues evolving, viral, integration of product into content, and new formats of outdoor are flourishing.
‘Click at a Flick’ brings new dimensions to dating
Lavalife, Fido and Cineplex have cooked up an integrated plan for movie-loving singles to find each other.
PMB Factoid
Where people have eaten nachos and cheese – Indexed by Region
Sony pushes PS3 and opens access to PSP gamers
New ads are pumping PS3 launch and PlayStation Portable users get ‘more than just gaming.’
Staples/Business Depot arms shoppers to battle identity theft
A flyer campaign promoting ‘ferocious’ new junk mail shredder, plus small biz seminars with famous former fraud artist, are being tested in GTA.
