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Product placement … in a commercial?
Smack in the middle of a new commercial for Kelsey’s is a glass of Molson Canadian. Is it product integration gone wild?
After Dark Film Fest unspools social network campaign
New Toronto festival lures film buffs with a cast of genre-related characters via MySpace and YouTube roles.
Association rolls out tempting stats on OOH impact
Out-of-home agency execs consider stats that show women ‘see’ more than men, Internet tops TV in exposure time, and OOH ads, more often that not, tend to get a second look
Pizza Pizza hopes to score in Quebec with help from Montreal Canadiens
Aiming to expand the number of Quebecois who choose their pies, Canada’s number one pizza purveyor laces up with the province’s number one hockey team.
Media Monitors Spot 10 – Oct. 9-15, 2006
CBC-TV keeps top spot in radio advertising for the second week in a row.
Powers takes senior spot at Bell Globemedia
Mary Powers will help with integration of CHUM and BGM.
Ears more receptive to advertising than eyes
Radio is more of a ‘mood’ medium, according to a new study.
Reality concept now invading OOH
Yes, those are real jeans and t-shirts pinned to transit shelters just begging to be ripped off.
Molson Dry and CKOI web radio launch new site
New virtual environment capitalizes on the increasing popularity of web radio and offers special tools to cellphone users.
How not to disappear into junk email
IAB provides marketers and agencies with a guide to achieving optimal e-performance.
Eloda ad analysis – October 6-12, 2006
P&G stood pat while GM and L’Oreal swapped spots, and dropouts from the top 15 included The Brick, General Mills, Alliance Atlantis and Daimler Chrysler.
DAN Media being sold to Swiss company
The deal puts an end to the gloomy speculation that’s swirled since DAN filed for bankruptcy protection in July.
Next gen in-store links digital signage to cellphones
Artisan Live and MyThum Interactive are creating campaigns with the push of digital signage, the pull of mobile technology and pinpoint measurability for marketers.
Discovery’s Star Racer attracts Mazda, Castrol and Edge Active Care
Brand integration is shifting into high gear for the Discovery Channel’s Star Racer as a major marketing campaign kicks off this week to promote the highly-sponsored series premiere on Oct. 24 (10 p.m. ET/PT).
BBM TV Top 30 for October 2-8, 2006
It was a clean sweep for C.S.I., which took all three top spots, with E.R. and Survivor: Cook Island close behind.
