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Jolt adds OOH charger location and expands team in Canada
The DOOH and EV charging network has opened a new location in Mississauga.
COMMB partners with AdEase for AI-driven sales tools
The Spotlite mobile app provides data on advertising campaigns.
Videotron sues Rogers for alleged breach of contract
Rogers agreed to sell Freedom Mobile to Videotron as part of its deal to acquire Shaw Communications in 2022.
Corus posts 10% drop in Q2 revenue but viewership sees notable gains
Advertising also recorded a 13% decline in the first three months of the year.
G3 Media becomes third-largest player in OOH
The Quebec-based company has acquired more than 665 assets in Quebec and Ontario.
People Moves: Active International names managing director in Canada
Plus, Marketbridge brings on board a senior director of media.
Meta platforms key for Canadian newcomers: study
A Strategic Counsel report shows that creators and influencers are also key information sources.
How Canada’s broadcasters are responding to trade tensions
CBC, Bell and Corus on how they’re programming content around the recent surge in Canadian patriotism.
Samsung Ads and Magnite expand partnership
The partnership is aimed at increasing the volume of targeted impressions in Magnite’s exchanges.
Spotted! Reese’s taps a Québec tradition to build a sugar shack
The initiative builds on the brand’s previous efforts to promote Big Cup with Caramel during National Caramel Day.
CosmoBlue Media rebranding after Cineplex Store acquisition
The move signals a deepened investment in the Canadian market, the company says.
AI this week: Cairns Oneil invests in AI, Dentsu signs EU pact
Plus, CMA launches new AI resources.
McDonald’s and Tim Hortons swap first place: AdEase TV
QSRs and streaming services dominated the TV ad space in the latest ranking.
Advertising during TV news is the most trusted: YouGov
Seventy-one per cent of Canadians also give ads within news programming their highest attention scores.
Media Moves: Snapchat launches new AI ad format
Plus, Netflix Games is launching a new mobile kids app called The World of Peppa Pig.
