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Industry News: Publicis Media wins global LinkedIn business
Meanwhile in streaming, Pluto TV launches a FAST comedy channel in Canada.
Jungle Media and Camp Jefferson merge with Mekanism
Brooke Leland, former president at Jungle, will spearhead media at the new agency.
Industry News: Rogers to renew Canadian NHL broadcast rights
Plus, Sportsnet unveils the lineup of sponsors for the new Blue Jays season.
CBC: Junos finds its highest-ever streaming audience
The Canadian music awards were streamed more than 762,000 times, an increase of nearly 400% over the 2024 awards.
Samsung wants to turn passive ads into brand-driven gameplay
Research found interactive ad format, GameBreaks, prompted a 53% lift in unaided brand recall.
Maybelline New York diversifies media mix in WNBA collaboration
As part of this partnership, Maybelline becomes an official marketing partner of the 2025 WNBA Canada Game.
Little Canada joins ‘Buy Canadian’ movement with new mini OOH ads
The company is launching a new initiative to offer “little” free ad space to Canadian-owned businesses.
IKEA dominates radio airwaves, outpacing Government of Canada
QSRs, furniture stores and internet services remained the top spending groups, according to AdEase.
Bell Media hires former Snap vet to support digital efforts
The senior exec joins in a newly created role, signalling Bell’s deeper push into digital advertising and partnerships.
People Moves: Cossette Media appoints VP, IAB names co-chair
Plus, Initiative’s Pascaline Forget named to IAB Canada’s Gaming Committee.
Home Hardware named title sponsor of Blue Jays Central Studio
The two brands have been partners for nearly 20 years.
EssenceMediacom tops COMvergence 2024 Canada new business report
Mediabrands, OMG and Plus lead the rankings in the latest New Business Barometer.
NSL’s inaugural campaign focuses on digital
The league aims to tap into experienced female athletes already involved in the digital sports landscape.
Rogers Arena’s digital upgrade includes zone-specific messaging
Creative Realities marks its first full-scale deployment in Canada’s IPTV and live venue industry.
Canadian retailers embrace AI agents: Salesforce
According to a recent report, 60 per cent of Canadian retailers say AI agents will be essential to compete within a year.
