COMvergence reports a slowdown of acquisitions in 2024
Acquisition of small- to mid-sized firms indicates a preference for agile teams rather than large-scale consolidations.
Meta apps reach 5% YoY increase in ad impressions for Q3
Daily active people using Meta’s family of apps – Facebook, Messenger, Instagram and WhatsApp – was an average of 3.43 billion for March 2025.
Social media platforms push age-level protections
Pinterest and Meta apps have introduced initiatives to boost online safety for teens and encourage them to limit screen time to after-school hours.
Election coverage: CBC and CTV hit record-breaking viewership numbers
CTV tops conventional network ratings, while CBC digital platforms break records.
Microsoft posts positive Q3 results driven by AI and commercial cloud
The company’s revenues increased 13% to $70.1 billion during the quarter ended March 31.
Canada’s 2025 Young Lions winners revealed
Each Gold-winning team will compete in The Cannes Lions International Festival of Creativity in June.
Meta launches standalone AI app
According to the tech giant, the app is powered by Llama 4, the latest version of Meta’s large language model (LLM).
Snap’s Q1 marks milestone for monthly active users
The tech company also saw 14% revenue growth year-over-year
People Moves: OMG Canada names two new directors
Plus, the CFL names VP of global partnerships.
Frozen Quenchers campaign drives Tims to the top of TV ad charts
With 7,332 appearances, the QSR continues to lead AdEase’s most active pool of advertisers.
Spotify reports more subscribers with ad revenue growing
The audio streaming service has added its highest number of premium subscribers in a Q1 since 2020.
The CCCE’s new media mix reflects push for caregiver advocacy
The campaign, launched in collaboration with Pilot PMR, calls on federal government to adopt national strategy.
Yahoo integrates CAPI into its DSP
The integration allows advertisers to add offline sales into the platform and tie those sales back to an ad campaign.
The Globe goes big on OOH and Reddit to tackle misinformation
The outlet is lighting up Toronto with 90-Foot billboard campaign, supported for the first time by Reddit ads.
IKEA, Telus and Toyota rise to the top: AdEase Radio
QSRs and furniture stores dominate category rankings during the week of April 21 to 27.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
