ZoomerMedia buys Mobile Syrup from Blue Ant Media
The tech site is the latest acquisition for the multi-platform media company, which has been expanding its reach.
Kellogg’s Vector aims to reignite Canadians’ interest in sports
The brand’s latest campaign includes content with professional players, as well as a livestream on Twitch.
CIBC focuses on travel rewards with Pinterest campaign
The summer-long campaign includes sponsored travel-related editorial.
CRTC begins consultations on broadcasting accessibility
Feedback on closed captioning, described video and audio description will help the CRTC form policies on accessibility for broadcasters and streaming services.
Phonexa expands Canadian presence
The performance marketing software company is opening a new Toronto office.
Armstrong wants to highlight its cheese during BBQ season
The Saputo brand is rolling out a new campaign that includes a contest and a food truck in Ontario.
MiC Roundtable, Part 3: how the industry can thrive in the future
Industry leaders talk challenges they may face in five years.
Boston Pizza to give away free pizza in Edmonton, despite finals loss
The initiative is part of a broader campaign that launched before the playoffs began.
Rogers adds Disney+ to TV package under Disney deal
The agreement brings the ad-supported version of Disney+ to Rogers TV users at no additional cost.
Google changes its rules and now brings AI-based Gemini tool to students
The company aims to provide a safe experience for teens, while connecting them with new technology.
Snapchat introduces new features to protect teens online
The app is adding new controls, making it harder for strangers to find and add teens.
Pinterest introduces Board Sharing videos
The new feature enables sharing of boards in video format across social media with inks to shoppable boards.
MiC roundtable, Part 2: forecasting mass audiences and role of AI
Industry leaders discuss how media is evolving.
Hershey rides Toronto streetcars to promote its Cookies ‘N’ Creme brand
The takeover is part of a broader strategy to reach Gen Z and Millennials.
Media check-in: Karel Wegert
The Media Experts CEO is focused on agency growth and the strength of the its Canadian expertise.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
