How advertisers can build on the growing popularity of F1
Attendance at the Canadian Grand Prix in Montreal has increased in recent years.
Garfield appointed to Motel 6’s C-suite
The lasagna-loving feline has been tapped to be chief pet officer as part of a partnership with Columbia Pictures.
Connected TV is driving ad revenue growth in Canada
GroupM’s This Year Next Year mid-year forecast expects Canada’s total ad revenue to increase by 5.7%.
Google signs deal with Canadian Journalism Collective
The group of independent news companies will be responsible for the distribution of $100 million to outlets.
Bell closes acquisition of Outfront Media’s Canadian business
The deal was first announced in October 2023.
Upfronts 2024: Rogers inks multi-year licensing deals
The media company announce partnerships with with NBCUniversal, Warner Bros. Discovery along with re-ups of homegrown hits.
Nicole MacIntyre steps into EIC role at Toronto Star
After three years as deputy editor, the move is the natural next step, according to Anne Marie Owens, the current editor.
Narcity is opening up to investors
The cash infusion is set to help NMG fuel the development of technology such as Milla, a savings and rewards cashback program soon to launch.
All Corus channels are now available through Eastlink
The Corus-owned channels were originally dropped from the cable provider last June.
Home Depot addresses youth homelessness with TTC takeover
The retailer’s charitable arm aims to educate Canadians about its programs.
Publicis introduces two new data-driven platforms
Epsilon ID and Growth OS offer advertisers access to reliable Canadian data for privacy-safe planning.
ICYMI: NHL signs multi-year deal with Intuit QuickBooks
With this partnership, the fintech company aims to reach Canadian entrepreneurs.
Allied launches service to reach LGBTQ+ community
The service, aptly called Pride, will use proprietary tools and AI, to ensure authentic connections and representation.
Upfronts 2024 con’t: Bell reveals new ad offerings
The media so announced a new self-serve platform, as well as partnerships with TikTok and Dotdash.
Elevate to give community partners advertiser benefits
Inside Out, LGBT YouthLine, Black CAP and Queer & Trans Health Collective among community partners that will be supported by the agency.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
