Seven media experts to help revamp CBC/Radio-Canada
The panel will advise the Minister of Heritage on the governance and financing of the public broadcaster.
Broadsign acquires European DOOH ad tech provider
The partnership will help to expand OutMoove’s targeted DOOH campaign tools globally.
Shell unveils new fuel with 360-degree campaign
The brand has partnered with the Blue Jays to amplify the launch of its new gasoline and reach luxury vehicle owners.
The Canadian Elite Basketball League names new sponsors
Neo Financial and Sun Life have signed on to be the official financial partner of the league, and the wellness partner of Montreal Alliance, respectively.
Tims moves to the top of radio, boosted by big buy in Calgary
Subway ranked second between May 6 to 12, followed by Rogers and Government Of Ontario.
TVA+ and TVA Sports Direct land on Roku
The new channels provide more French-language content for viewers, as well as more sponsorship opportunities for brands.
Enercare shows off their experts at home with new brand campaign
The reintroduction of the includes 360° Paid Media Support from Corus Entertainment.
Narcity signs as ad sales representative for Wildin Media
The deal aims to expand brands’ reach in Western Canada and enhance their engagement with Gen Z.
TikTok starts tagging AI-generated content in the app
To curb misinformation head of the American elections, the social network is adding watermarks to photos and videos that are uploaded to the app.
RONA kicks off spring with Pinterest
The RONA campaign features Pinterest Predicts Trend Badge ads as well as a Home Feed Spotlight.
How sponsors activated around the WNBA in Canada
More than a dozen sponsors signed on to promote the game, include new partners Ace Liquor, Amex, and Gatorade.
Global Gamechangers: Budweiser hijacks songs on Spotify
Budweiser discovered that hundreds of songs reference its brand in Brazil, so naturally it transformed the content into covert ads.
Alliance for Audited Media automates assurance program
The streamlined web and social media data verification program enhances digital transparency.
A&W becomes Cricket Canada’s official restaurant
The sponsorship will support the development of initiatives aimed at increasing the sport’s popularity in the country.
Spotted! Burt’s Bees celebrates 40 years with pop-up
The Clorox brand aims to highlight that its products are environmentally sustainable.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
