Media Experts takes flight with WestJet
The agency picks up the media planning and buying account from Touche.
A quarter of Canadian youth are using AI tools
MTM’s report also reveals which social media platforms are prefered by the youngest internet users.
Tim Hortons remains the most active advertiser on TV
This is the second week in a row that the QSR has topped the AdEase charts.
Seedtag expands operations into Canada
Amanda Pui is named national sales director responsible for opening and growing the contextual ad company’s presence in the market.
Pinterest posts positive Q1 results, driven by its AI technology
The social media company ended the first three months of the year with 518 million global monthly active users.
Citytv pulls plug on Cityline
The 40-year-old lifestyle and home decor show will be reimagined under the Breakfast Television brand.
TikTok looks to improve online security amid possible ban in the U.S.
The latest update is intended to provide more clarity around acceptable content, while removing accounts that go against its policies.
Toyota continues at the top of the radio charts, Rogers increases its buy
IKEA and Desjardins were also among the biggest movers for the week of April 22 to 28, according to AdEase.
Metroland partners with Flipp as it transitions to digital-only model
After discontinuing its physical flyers in the fall, the publisher is looking for ways to continue reaching consumers.
How do different generations perceive and respond to OOH?
A new cross-generational COMMB report was created to help advertisers build campaigns that bridge demographics.
Agencies aren’t waiting for Google to get rid of cookies
Regardless of when they dissappear, media execs say they’re continuing to work with advertisers to limit the impact.
Heinz pairs packaging and OOH with Google image recognition tool
Canadians can now use their smartphones to find restaurants that serve the brand’s ketchup.
New Reddit tool allows brands to promote their products in threads
The ad format auto-populates with real-time images and pricing from an advertiser’s catalogue.
RBC, Toyota and Lululemon among Canada’s Olympic House partners
The space will open its doors in July and will be the gathering place for Team Canada family, friends and fans in Paris.
NHL partners with Disney Studios Canada for Stanley Cup Playoffs
Anger, Joy, Sadness and a handful of new feelings from the movie are now the Official Emotions of the 2024 playoffs in Canada.
