Shaw reveals DTour rebrand details
The new specialty channel has also unveiled its primetime lineup, which includes series like Rock My RV.
Polar teams up with SimpleReach
The partnership will allow publishers to measure the social engagement around native advertising using Polar’s MediaVoice platform.
Fashion launches online shopping platform
The St. Joseph Media brand’s Fashion Shopping site will feature items selected by editors of the magazine from partnering retailers.
Malcolm Dunlop leaving Rogers Media
The EVP of TV programming’s departure follows on the heels of news that fellow programming exec Claire Freeland is also set to leave.
MediaCom names new SVP, client services director
Jason Grabinsky has joined the team in the new role.
MTV partners with Ford Fiesta for new online series
The program, which relaunches the 2014 Ford Fiesta to its target, has Canadian musical artists travelling in the car and posting the journeys online.
Slice unveils fall programming
The specialty’s lineup includes new series Lost and Sold, which premieres Sept. 2 and will be promoted with an activation at Toronto’s Union Station.
Canadian Tire calls for more play
The company has launched “Anthem,” a new campaign aimed at getting Canadian families more active.
CIBC cherishes the moments
The bank is promoting the Run for the Cure with a digital-only video, which will be supported by in-store promotion and additional print and online buys.
Amazing Race Canada wins another week: BBM
The reality show netted 2.43 million viewers, while CTV Evening News was the top weekly show for Aug. 5 to 11.
Google introduces Think Insights in Canada
Google Canada’s country marketing manager, Sophie Chesters, talks about the platform, which will serve as a hub for the latest trends and consumer research in the digital mediascape.
Birks channels heritage for rebrand
The Canadian jeweller is opening new stores in Burlington and Montreal with the support of an OOH and print campaign.
Ryerson targets commuters
The university’s G. Raymond Chang School of Continuing Education has launched a campaign targeting potential new students on the go.
RDS extends NFL coverage through 2016
The Bell Media channel will air Sunday games and Monday Night Football, as well as the Pro Bowl and Super Bowl.
Ford Lincoln Mercury buys top spot: Media Monitors
The car company bought the most radio airtime in Toronto and Montreal for the week of Aug. 5 to 11.
