Articles Tagged ‘Angus Reid’

Spotted! TD Insurance is making parking… softer?
The OOH campaign merges functionality with creativity, while attempting to build brand affinity.

Gen Z likes sports, but want more than just watching a game
A study by Sid Lee and Angus Reid find that connection and conversation are key to reaching fans in the demographic.

Canadians binging on ‘bite-sized’ information: study
New stats from a study conducted in advance of the CASSIES show nearly half of Canadians describe themselves as addicted to social media.

Brand transparency key to reaching consumers: study
The AdFX Report, commissioned by the CASSIES, suggests consumers are more loyal to brands who bare it all.