Articles Tagged ‘AVOD’
More than a quarter of Canadians still watch live TV
Roku’s latest survey found a slight uptick in streamers taking action after viewing an ad.
Newcomers prefer Connected TV over Linear: MTM report
Non-Canadian-born residents are more inclined to own mobile devices than TVs.
Roku increases active accounts and viewership
The platform reached 80 million active accounts last year, according to its Q4 and full year financial report.
Survey says… shoppable ads are in, but innovation is still sorely needed
Many consumers wish they could shop directly through their TV and that a quick buy option was available, according to recent LG Ad Solutions research.
Almost half of consumers are ‘FlexiVODS’ who alter streaming habits: Roku
While the majority of streaming consumers plan to watch AVOD this year, more than half will change their plans based on inflation and content choices.
How game-changing is The Netflix Cup?
Media buyers weigh in on the impacts of global streamers’ entry into live sports events.
Mobile is key to reaching newcomers to Canada
People new to Canada rely on mobile phones for digital and social access and use social media at a higher rate than those born here.
Blue Ant finds its place in streaming with FAST
Bringing two channels to Samsung TV Plus is the latest step in bringing its genre-focused strategy to ad-supported streaming.
What kind of VOD brings in the most revenue?
Transactional, ad-supported and subscription on-demand products all have their part to play in the video ecosystem.
