Articles Tagged ‘Brent Bernie’
Bryan Segal to take top post at ComScore
Brent Bernie will step down from his GM post as of Jan. 1.
ComScore adds multiplatform video measurement for Canada
The introduction of the new product was a response to the increase in Canadians’ media multitasking habits.
Mobile engagement passes desktop
According to the latest numbers from ComScore, mobile engagement has beaten desktop for the first time on record.
ComScore and Kantar partner on cross-media measurement
Details on the deal, which comes on the heels of Kantar parent company WPP’s announcement that it will acquire a substantial stake in the measurement company.
Apps reign on tablet and smartphones: comScore
Canadians are spending six times the amount of hours on apps than browsers across tablets and smartphones, according to the measurement co.
ComScore moves to build trust in programmatic
Details on the launch of comScore Industry Trust, a multi-phase initiative aimed at addressing issues in programmatic spending.
Blue Ant shares branded content success story
At the Havas Collaborative Alliance, Blue Ant Media’s Ryan Fuss effuses about the power of partnerships and his company’s success working with Starcom, Cheil and Samsung.
The struggles of digital video measurement: BrightRoll Summit
Yesterday, at Toronto’s Kool Haus, the digital video platform brought together industry experts to discuss the need for better measurement and the challenge of short attention spans in the digital space.
Brent Bernie on the future of analytics
At IAB Canada’s MIXX Conference, the comScore president said there must be a new measurement model that incorporates online and offline media.
