Articles Tagged ‘Canadian Media’
A note to our new readers
Following Brunico’s acquisition of Marketing, our combined news team has started making a few changes.
Happy Holidays from Media in Canada
We’re taking a break for the holidays and will return to regular newsletter publishing on Jan. 4.
The List: Cluep wins with emotion
How the mobile ad targeting company has grown into a big player working with some of the world’s biggest brands.
The List: Maxus Canada makes a winning change
How a new structure helped propel the media agency to 18% growth in 2016.
MAOY Gold: PHD’s winning strategy
Rather than bending on prices, the agency has distinguished itself with planning.
MAOY Silver: OMD plans for content
The launch of its Alternator division gave the agency a new content play that’s integrated into media plans.
MAOY Bronze: Starcom’s year of disruption
The agency focused on data and embraced digital to win new clients.
Agency of the Year 2016 winners revealed
Check out who took home the big prizes at this year’s show.
Canadian Red Cross barters on Bunz
The organization taps the trading platform to connect with millennials about emergency preparedness.
Brunico acquires Marketing and CARD from Rogers
The assets will be integrated into the company’s existing slate of marketing and advertising publications and events.
Letting young girls choose the message
The Canadian Women’s Foundation celebrated the International Day of the Girl by letting the segment choose what will appear in its next campaign.
2016 Media Director of the Year: Harvey Carroll
The IPG Mediabrands Canada CEO realigned agencies and brought Media Experts into the fold, earning him the MDOY title.
One wild escalator ride
How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.
U by Kotex takes on ‘that time of the month’
The brand’s new campaign uses online videos to challenge common jokes and statements about how women supposedly act on their periods.
Scotiabank relives Canada’s “hockey dreams”
The financial company is bringing a new TV campaign to market as part of its program around this month’s World Cup of Hockey in Toronto.
