Articles Tagged ‘Capital C’


The rise of retail-tainment

Retailers and entertainment companies are increasingly allowing consumers to shop the show, as branded content takes on a different spin.


Ads that serve a good cause: MiC’s Global Tour

Capital C’s Tony Chapman and Havas’ Hannah Savage weigh in on executions from Thailand’s HomePro and Lima, Peru’s UTEC.


Dove sheds light on self-esteem issues

The beauty care brand erected two 3D billboards in Toronto, with another in Montreal next week, to kick off its latest multi-platform campaign.

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Industry gets social with branded content: BCON Expo

From previewing new shows like The Social to discussing how brands can partner with popular bands, the inaugural event explored the past, present and future of branded content in Canada.


Spotted! CEOs spend a night on the street

MiC talks with Dragons’ Den‘s Arlene Dickinson, Capital C’s Tony Chapman and more on spending a night on the sidewalk to support Covenant House.


3D feeds and sharing tweets: MiC’s Global Tour

Tony Chapman at Capital C gives his thoughts on international social campaigns from brands such as Diet Coke and LG.


Playback Summit: The secret to successful branded entertainment

Capital C’s Tony Chapman, SMG’s Bruce Neve and Bell Media Digital’s Jon Taylor on navigating the branded landscape and putting the consumer front and centre.

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Bissell goes deep in digital

The carpet cleaning brand has launched a Facebook app that asks users to expose their household stains.


Dove Men+Care launches a hockey challenge

The Unilever-owned brand will be pitting Wendel Clark and Guy Carbonneau against each other to show consumers what a real man looks like.


Nissan Canada seeks innovation

The car co is rolling out webisodes from consumers vying to create its next ad campaign.


Bissell cleans up your secret mess

The vacuum cleaner brand launches a holiday contest that has consumers revealing their carpet and furniture mishaps.


Baking a recipe for brand riches

The goods on the Loblaw’s partnership with Recipe to Riches for Shaw Media’s Food Network.


Scotiabank brings out its creative side

During Nuit Blanche the bank reversed the roles of spectator and artist with its sponsor installation.


Vaseline gets a grip with men

The Unilever brand launches its new male-focused product line with an experiential stunt and online ads.


McCain gets “Ultra Thin” with Tori Spelling

The company targets women with its first celebrity-promoted product launch for a new line of pizzas.