Articles Tagged ‘CBC’
CBC audiences turn to digital
The pubcaster reached more Canadians online than ever before, according to its annual report, but it struggled to hit its TV audience share targets.
CBC ad revenue spikes in 2016/2017
Revenues jumped 20.3%, largely thanks to the 2016 Rio Olympics, according to its annual report.
Are advertisers ‘falling’ back in love with TV?
All four of Canada’s major English conventional broadcasters have reported sales are up for fall TV, citing a repatriation of digital ad dollars – but is the pendulum swing permanent?
Toyota axes ad breaks for cross-platform campaign
Capitalizing on the massive popularity of French police drama District 31, the Quebec Toyota Dealers Association is sponsoring an extra-long season premiere.
CBC Sports picks up Summer Universiade
The 11-day tournament has found its first official Canadian media partner in the CBC.
CBC announces fall premiere dates
On top of the new dramas and unscripted series rolling out, the revamped version of The National returns Nov. 6.
CBC, Netflix expand episode order for Anne season two
The second season is set to go live in 2018.
CBC announces new dramatic miniseries
The series, about Canada’s tainted blood scandal, is called Unspeakable.
New hosts, new format for CBC’s flagship newscast
A team of four will lead the pubcaster’s flagship news show as of this November.
Local radio ad sales see steepest decline in five years: report
At the same time, national sales saw an increase, but the growth rate is slowing for that revenue.
Private conventional ad revenue down, CBC’s up: CRTC report
The CRTC’s 2016 financial summaries for private conventional television and the CBC show drops in local and national ad sales across conventional networks.
De Grasse, Bolt to hit the track on CBC this August
In addition to an extended deal with the IAAF World Track and Field Championships, the pubcaster has also signed a four-year media rights partnership with Athletics Canada, which includes the 2020 Olympic Team Trials.
ICYMI: Cameras roll on CBC drama, Toronto gets colourful with AR
Plus, UB Media is the first cinema advertising company to join COMB, and a set of new creative AOR announcements.
CBC to ride with Calgary Stampede through 2019
The pubcaster has announced a two-year rights extension with the annual event.
Robin Hood signs on with The Great Canadian Baking Show
The flour brand and other Smuckers baking products will be woven into the first series of the show on CBC this fall.
