Articles Tagged ‘COMB’

COMB shuffles its board
Long-time member Ron Hutchinson (pictured) is retiring as treasurer of the Canadian Out-of-Home Measurement Bureau.

COMB-ing through the numbers
The organization is on a mission to synchronize the data it has on record with that of its OOH company members.

OMAC president Caron to helm COMB
Rosanne Caron will head both organizations in the new year as current COMB president Karen Best steps down.

COMB announces OOH growth, new directors
M2 Universal’s Elaine Lindsay and Mondelez International’s Julie Chan have signed on as directors as the OOH organization starts its 2014 mandate.

COMB modernizes outdoor measurement
The industry organization will now include those who travel four or more days each week into Canada’s three major cities in the measurement of OOH campaigns.

COMB measures four more
The Canadian Out-of-Home Measurement Bureau is now measuring ad faces from Titan, Rouge Media Group, Quebecor Media and Cogeco Metromedia.

Astral and OMAC make for easier planning
The OOH media co has launched an app for media planners to keep track of its products, and the association has updated its web mapping system to reflect the April COMB data report.

Julie Myers takes the top spot at COMB
The ZenithOptimedia president was named board chair at the organization’s recent meeting.

Velvet Media gets moving with walking digital billboards
The Toronto-based company has launched its boards in digital form with Rogers being the first to sign on.

From NFC to measurement changes: OOH innovations
Zoom Media adds Nielsen metrics to networks, and Astral introduces NFC and Visual Optimization tools.

COMB grows board
The OOH organization has added four industry members to its board of directors.