Articles Tagged ‘death of the cookie’

data-image

Optable links up with Sharethrough to focus on first-party data

Sharethrough is promising publishing partners next-generation data connectivity technology to help them leverage first party data safely.

digitalads

How to get ‘contextual signalling’ ready for a cookieless world

IAB outlines contextual advertising’s pivotal role in a cookieless landscape to help advertisers get ahead.

Page Contect AI

StackAdapt preps context-based, cookie-free targeting

The programmatic platform believes its AI product can provide effective targeting simply based on context of a webpage.

AMNET

Torstar hires adtech veteran to lead innovation

Hisham Ghostine says the audience data the publisher has will help develop ad products that will be “the difference maker” in a cookieless world.