Articles Tagged ‘Draftfcb’

Sun Life

Sun Life plans ahead

The financial services company is targeting a younger than usual audience and using 15-second TV spots for the first time in its new “Money for Life” campaign.


Spotted! Union Hearing pretends to test eyes

The hearing aid centre created a poster that emits high-frequency sounds and mock-tests pedestrians’ eyes to prove that some require its services.


Nivea promotes its Plan Canada partnership

The Beiersdorf-owned skincare company is promoting the partnership with the charity with a cross-platform campaign.


Draftfcb adds to planning team

The agency has hired Laurie Dillon-Schalk as planning director, digital.

molson 2

Coors Light kicks off major OOH push for new packaging

Promotion of the Molson product will skew towards urban drinkers looking for convenient and portable beer.

Jell-O image

Spotted! Consumers get a dose of fame from Jell-O

The Kraft Canada brand set up a vending machine in Yonge-Dundas Square yesterday, giving bystanders the chance to have their faces projected on a massive digital billboard.


Canada takes eight more Lions

Jam3 brings home Canada’s third Gold Lion this year, with Draftfcb, DDB and Grey Canada among the other winners.


Canada picks up 28 shortlist mentions on day three of Cannes

Draftfcb, DDB, Taxi and Leo Burnett lead the pack with three nods each across Design, Cyber and Radio.


Union Hearing sends a piercing message of concern

The Toronto health centre has placed ads on CBC and Classical FM with a warning to those over the age of 50 to get their ears checked.

pflag screen

PFLAG tells its stories on radio

The non-profit is using Shazam (an app used to identify music) to engage with radio listeners in the same way it has done with QR codes.


Molson Coors remembers 92 years of the Stanley Cup

The brewing co has placed NHL commemorative cards inside the packaging of three of its brands and supported the initiative with TV and a Facebook app.


Coors Light infuses its beer with Iced T

The first product line extension for the Molson brand will launch exclusively in Canada with a full-scale campaign targeting urban adults.


Oreo blows out 100 candles

The Kraft Canada cookie brand is celebrating with a cross-platform campaign and birthday party tomorrow at Toronto’s Eaton Centre.


Thinsations cuts snacks down to size

The Kraft Canada brand takes on oversized food in its new campaign.


Michael Szego is Draft’s man with the plan

The former Ogilvy head of planning joins the agency as VP, head of integrated planning.