Articles Tagged ‘Fuse Marketing’
CIBC caps Paralympics sponsorship with airport welcomes
Realism and inclusiveness defined this year’s work as sports becomes a bigger part of the bank’s brand.
Spotted! CIBC’s talking fuselage
Aiming to expand awareness of its travel-focused credit card, the bank launched an experimental activation at Pearson Airport this past weekend.
Canada up for six Media Lions in Cannes
The Cannes shortlists for Outdoor, Media, Mobile and Press are out, with zero mention of Canadian work in the latter category.
Interac’s new superheroes
The company introduces its new Flash cards, which make check-out faster, with an OOH, print and online campaign.
Tetley Infusions break from the norm
The tea mix flips the switch on daily routines with a stunt involving personal butlers.
