Articles Tagged ‘Jennifer Holgate’
ACA takes next step in cross-media measurement solution
The Association of Canadian Advertisers hopes to have collaboration and input in the development of an RFI from across the industry.
The ACA wants to be a fast follower on cross-media measurement
Jennifer Holgate explains how the organization is avoiding hurdles while taking unique local considerations into account.
Former Walmart exec to lead ACA’s measurement initiative
Jennifer Holgate will lead Canadian efforts as part of a bigger, global pursuit of a cross-media measurement solution.
Rogers Media changes sales structure
Jack Tomik on the changes the media company is making to work with agencies rather than platforms.
Jennifer Holgate to join Rogers Digital Media
The Starcom MediaVest Group senior VP is joining Rogers starting in September.
