Articles Tagged ‘Kia’
Kia prioritizes digital over TV to connect with young drivers
The automaker’s latest campaign taps into consumers’ love for music and fashion.
How a group of Quebec Kia dealers got creative in a crisis
A TV campaign, shot remotely on smartphones, aimed for a broad target and led to a bounce back in a struggling industry.
How Kia Canada handled being locked out of the MLS Cup
Steve Carter, director of marketing for Kia Canada, on how the car co dealt with the MLS Audi deal.
Spotted! ‘Architectural advertising’ meets automotive
On-site executions at the Montreal International Auto Show from Acura, Honda, Kia, Lexus, Mazda and Subaru.
TSN unveils sponsor slate for NHL coverage
New partner Scotiabank is the presenting sponsor of Wednesday Night Hockey, while Kia, Tim Hortons, Moxie’s and General Motors are back for another season.
Kia gets into the fashion fold with Flare
The car company has integrated itself into a fashion spread in the Rogers Media title’s September issue.
Kia gets loud for Vancouver Whitecaps
The car brand has launched an in-stadium and Twitter campaign to engage with soccer fans.
